"It does adopt important and influential ideas from historians of consumption to explore the growing demand for items such as tea and textiles in eighteenth-century Europe. ... Ultimately, the narrative power and the interpretative possibilities offered by the single, individual company are strong and will always remain attractive to scholars, students and general readers. ... Rivalry for Trade in Tea and Textiles reminds us of the importance of the cornucopia of commodities imported by Europe's East India companies." (John McAleer, International Journal of Maritime History, Vol. 28 (3), August, 2016)