Rise of the Modern Art Market in London

Pamela Fletcher is Associate Professor of Art History at Bowdoin College. Anne Helmreich is Senior Program Officer at the Getty Foundation

• Introduction. The state of the field - Pamela Fletcher and Anne HelmreichI. Structures1. ‘Florid-looking speculators in Art and Virtu’: the London picture trade c.1850 - Mark Westgarth2. Shopping for art: the rise of the commercial art gallery, 1850s–90s - Pamela Fletcher3. The Goupil Gallery at the intersection between London, Continent and Empire - Anne Helmreich4. Marketing Post-Impressionism: Roger Fry’s commercial exhibitions - Anna Greutzner Robins5. Strategies of display and modes of consumption in London art galleries in the Inter-war years - Andrew StephensonII. Intersections6. The art press and the art market: the art of promotion - Julie F. Codell7. ‘The Call of Commerce’: The Studio magazine in the 1920s - Ysanne Holt8. Decorative politics and direct pictures: Hugh Lane and the global art market, 1900–15 - Morna O’Neill9. Matthew Smith, the Tate Gallery and the London art market - Alexandra MacGilpIII. Negotiations10. Millais in the marketplace: the crisis of the late Fifties - Malcolm Warner11. Branding the vision: William Holman Hunt and the Victorian art market -Brenda Rix12. Negotiating a reputation: J.M. Whistler, D.G. Rossetti and the art market 1860–1900 - Patricia de Montfort13. Home from home: some Australasian artists in London 1900–14 -Pamela Gerrish NunnBibliographyGlossaryIndex

Andrew Stephenson contributes a gem of an essay, discussing the impact of social changes in the interwar period, the move of the prosperous middle classes into flats rather than houses, the rising demands of the newly independent single woman, and the way in which the art trade reacted to these demands.""This is an important book, distinguished both by its detailed scholarship and by the breadth of its contextual understanding.""Fletcher and Helmreich have opened many doors here, and one may hope that the art trade will join the currently favourite subject of Empire as a theme for fruitful academic research."