Donnalyn Pompper is professor, endowed chair in public relations, and affiliate faculty for ethnic studies and for the Science Communication Research Center at the University of Oregon.

• Table of ContentsAcknowledgmentsIntroduction: Male GRC/S as Viewed through Psychology and Communication Lenses – Pompper Unit I: Masculinities in Nature or NurtureChapter 1: Taking the Natural Red Pill: Conflicting Gender Roles through Nature and Antiquity in the ManosphereMarcia Allison & Jesper Greve KristensenChapter 2: Case Studies of Male Rhetorical Mediation of Sexual Violence and Gender Role Stress/Conflict in the #MeToo EraRobert Mundy Chapter 3: When Nothing Changes into Something: Gender Role Stress/Conflict Among Asexual Viewers of BoJack Horsemanben Brandley & Katherine Mullé Chapter 4: Pulling Back the Curtain on Advertisers' Perceptions of Male Images in U.S. Ads Juan Mundel & Maria DeMoyaChapter 5: Dirty Work Masculinity and Coping Strategies among Garbage Collectors Akira Sai & Taro Yamauchi Unit II: Masculinity & Social Identity IntersectionalitiesChapter 6: Exploring Masculinities in Ancient and Up-and-Coming Sports in South East As

A breakthrough book that is very significant because it reveals how the rhetoric of masculinity harms men and women in our patriarchal society. Gender role stress/conflict is real and its deleterious effects have been demonstrated through years of research. Now Dr. Pompper and her colleagues show just how pervasive gender role stress/conflict is in our culture and media. The authors take on the patriarchy, damaging stereotypes and binary gender roles, and expose the psychological damage they cause. This book will generate future research and theory building because it illuminates how patriarchal masculinity causes so much pain and suffering in our world. It’s a must-read for gender scholars, researchers, and students of media and communications and the psychology of men and women.