Revolutionizing Communication

The Role of Artificial Intelligence

Inbunden, Engelska, 2024

AvRaquel V. Benítez Rojas,Francisco-Julián Martínez-Cano,Raquel V. Benitez Rojas,Francisco-Julian Martinez-Cano,Francisco-Julián

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Revolutionizing Communication: The Role of Artificial Intelligence explores the wide-ranging effects of artificial intelligence (AI) on how we connect and communicate, changing social interactions, relationships, and the very structure of our society. Through insightful analysis, practical examples, and knowledgeable perspectives, the book examines chatbots, virtual assistants, natural language processing, and more. It shows how these technologies have a significant impact on cultural productions, business, education, ethics, advertising, media, journalism, and interpersonal interactions.Revolutionizing Communication is a guide to comprehending the present and future of communication in the era of AI. It provides invaluable insights for professionals, academics, and everyone interested in the significant changes occurring in our digital age.

Produktinformation

Utgivningsdatum2024-10-22
Mått178 x 254 x 21 mm
Vikt580 g
FormatInbunden
SpråkEngelska
Antal sidor232
FörlagTaylor & Francis Ltd
ISBN9781032733425

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Raquel V. Benítez Rojas, Ph.D., MA, MBA, CMP, is Associate Dean in the Master of Arts in Digital Media and Global Communications at University of Niagara Falls, Canada, and Professor at U-tad, University Center for Technology and Digital Art, Madrid, Spain.Francisco-Julián Martínez-Cano, Ph.D., is Associate Dean of the Bachelor’s Degree in Audiovisual Communication in the Faculty of Social and Legal Sciences of Elche at Universidad Miguel Hernandez, Elche, Spain.

Chapter 1- Artificial Intelligence. Genesis, Development, and Future. Chapter 2- The Evolution of Motion Graphics Through Contemporary AI Technologies. Chapter 3- A Look at the Crossroads of Artificial Intelligence, Films, Video Games, and Virtual Reality . Chapter 4- AI and the Development of New Audiovisual Narratives. Chapter 5-Talking to Strangers: The Challenges of Conversational AI and Human Expectations. Chapter 6- The Linguistic Effects of Artificial Intelligence on the adequacy, coherence and cohesion of texts. What do We Stop Telling in the New Digital Age? Chapter 7. The Deepfake Technique in the Service of Advertising Creativity from a Social Perspective: Case Study of the Seguimos Hablando Campaign (2019). Chapter 8. Artificial Intelligence in Video Game Design: Crafting Narratives, Ethics, and Engagement. Chapter 9. AI Chatbots: A Long Awaited Mirror. Chapter 10. Artificial Intelligence Tools Used in Communication Companies: Progress or Disaster Chapter 11. Adaptive Ai and Interactive Narrative Possibilities in Media. Chapter Chapter 12. Local Media in the Age of AI. Chapter 13. Automated Journalism in Turkish Media Before the Rise of Generative AI. Chapter 14. The Interrelation Between Journalism, Artificial Intelligence and Professional Ethics: Ethical Reflections in The Digital Era. Chapter 15. The Phenomenon of Artificial Intelligence in Film Festivals: The Case of +RAIN Film Fest. Chapter 16. Cinderella Named "Artificial Intelligence": Media Image of Artificial Intelligence in Alternative Media (Case Study from Slovakia)