Revolutionary Nostalgia

Marie-Cécile Cervellon is Professor of Marketing at EDHEC Business School, France, with a teaching expertise in brand management and luxury marketing. She has published in major international journals, including MIT Sloan Management Review, Journal of Business Research, and International Journal of Research in Marketing and has been quoted in Newsweek, The Financial Times, and The New York Times among other press outlets. Stephen Brown is Professor of Marketing Research at Ulster University Business School, UK. He specializes in retro branding, arts marketing and authorpreneurship. He has published in many leading Marketing journals including the Harvard Business Review, Journal of Marketing, Journal of Consumer Research, Journal of Retailing and the Journal of Historical Research in Marketing. He is the winner of numerous best paper prizes, including the Hans B. Thorelli Award.

• List of FiguresPreface: Retromania in RetrospectChapter 1. Introduction: Welcome to WonderlandSection I: Past and Present Chapter 2. Borne Back Ceaselessly Chapter 3. Wheel Meet Again Chapter 4. Come the Revolution Section II: Focus and Findings Chapter 5. Burlesque in Brief Chapter 6. Considering Consumer Culture Chapter 7. Fans of Freedom Section III: Context and Concepts Chapter 8. Ghost Dance Stance Chapter 9. Retro Rising Redux Chapter 10. Dancing is Life Chapter 11. Conclusion: At the Hop Appendix I: Definitions of Nostalgia Appendix II: List of Informants

The authors examine the idea of revolutionary nostalgia through neo-burlesque in France, Britain, the US, and elsewhere, and its rebellious feminism, as well as its context of consumer culture. They discuss the concepts of nostalgia, retro, and revolutionaries and insurgents; the rise, fall, and return of burlesque and its current revolutionary intentions; and conceptualizing neo-burlesque, nostalgia, and retro marketing in general.