Revolution of the Modern Sports Fan

Inbunden, Engelska, 2021

AvKenon A. Brown,Andrew C. Billings,Melvin Lewis

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Revolution of the Modern Sports Fan explores the elements of the sports fan that have markedly changed in the past few years. Inherent within these investigations is the role of communication in a multitude of forms (mediated, relational, etc.) as the prototypical sports fan has most heavily shifted within this domain. From the advent of social media to the rise of fantasy sport to the increased media platforms in which to consume sport, the sports fan has never had more options for consumption—and for the rendering of one’s opinions. As such, Revolution of the Modern Sports Fan offers an opportunity to advance what we now know about American sports fandom as well as the ability to debunk what scholars thought they knew about sports fandom that has now shifted.

Produktinformation

Utgivningsdatum2021-08-18
Mått160 x 228 x 22 mm
Vikt585 g
FormatInbunden
SpråkEngelska
Antal sidor256
FörlagBloomsbury Publishing Plc
ISBN9781793650627

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Sportböcker inom Sport, fritid och hobby

Kenon A. Brown is associate professor and Reese Phifer Fellow in the Department of Advertising and Public Relations at the University of Alabama.Andrew C. Billings is executive director of the Alabama Program in Sports Communication and Ronald Reagan Chair of Broadcasting in the Department of Journalism & Creative Media at the University of Alabama.Melvin Lewis is assistant professor in the Department of Human Nutrition and Hospitality Management and Fellow of the Alabama Program in Sports Communication at The University of Alabama.

Table of ContentsAcknowledgmentsIntroduction Eccentric Yet Conforming, Irrational Yet Predictable: Anatomy of the Hyper Mediated Sports FanKenon A. Brown, Andrew C. Billings and Melvin LewisUnit I: Antecedents and Outcomes of Fan BehaviorChapter 1The Origins of Sport Fanship: Delineating Tipping Point Sports Identity FactorsJ.C. Abdallah, Andrew C. Billings, Zachary W. Arth and Samuel D. HakimChapter 2National Basketball Association (NBA) Social Platform Fan Desires: Attitudinal and Behavioral IntentionsMelvin Lewis, Kenon A. Brown, Andrew C. Billings and Bumsoo ParkChapter 3Shaping the Shield: Exploring the Impact of Fan Attachment and Consumption towards the Perception of the NFL BrandKenon A. Brown, Melvin Lewis, Andrew C. Billings and Bumsoo ParkChapter 4Loyalty and Locality: Contrasting Sport Fan Behaviors in the United States and ChinaSitong Guo and Andrew C. BillingsUnit II: Media Impact on Building Fan BehaviorChapter 5Resource Dependen