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Frauke Zeller, Cristina Ponte, Brian O'Neill - Revitalising Audience Research, Häftad

Häftad, Engelska, 2017

Del i serien Routledge Studies in European Communication Research and Education

Revitalising Audience Research

Innovations in European Audience Research

Av Frauke Zeller, Cristina Ponte, Brian O'Neill

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Beskrivning
The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people incorporate media in their daily lives, in ways often unanticipated by industries and professionals.
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Frauke Zeller is Assistant Professor in the School of Professional Communication at Ryerson University, CanadaCristina Ponte is Associate Professor in the Department of Communication Science at the Universidade Nova de Lisboa, PortugalBrian O’Neill is Head of the School of Media at the Dublin Institute of Technology, Ireland

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"The topics cover a variety of narrowly focused projects, from ethnographic research into online gamers’ behavior in the game and in real life, to the reasoning of young people who are not using social networking sites, to a linguistic perspective on how group identities are constructed in online discussions." – Barbara Jungwirth, Reliable Translations

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