Reviewing Culture Online

Maarit Jaakkola is co-director of Nordicom, a centre for Nordic media research at the University of Gothenburg, Sweden. She is also Associate Professor at the Department of Journalism, Media and Communication (JMG) at the University of Gothenburg.

• 1. Cultural Consumers Becoming Reviewers.- 2. Cultural Online Engagement.- 3. Reviewing as Post-Institutional Cultural Production.- 4. Reviewing in Genre and Practice Hierarchies.- 5. Post-Professional Reviewers.- 6. Vernacular Reviewers’ Communities: Case Studies.- 7. Characteristics of Vernacular Reviewing.-8.Conclusions: Towards a Pedagogical Agenda