Review of Technologies and Disruptive Business Strategies

Rahul Pratap Singh Kaurav is an Associate Professor at FORE School of Management, New Delhi, India.Vinaytosh Mishra is an Associate Professor for Healthcare Management (Management, Digital Health, and Heath Analytics) at the College of Healthcare Management and Economics, Gulf Medical University, Ajman (UAE).

• Chapter 1. Leveraging Disruptive Technologies and Strategies for Competitive Advantage; Vinaytosh Mishra and Rahul Pratap Singh KauravSection 1. Disruptive Innovations and Market TransformationChapter 2. Change Management in the Adoption of Disruptive Innovation: A Critical Review; Gayatri Panda, Amarnath Padhi, and Manoj Kumar DashChapter 3. A systematic review of hospitality and tourism industry through the lens of disruptive innovations; Anoop Kumar, Anil Singh Parihar, and Pooja JainSection 2. Evolving Digital and Artificial Intelligence Landscape in Services and MarketingChapter 4. Digital Enigma: Understanding Ethical Dilemmas in Design and Marketing; Manoj Kumar Kamila, Sahil Singh Jasrotia, and Shagun ChibChapter 5. A Bibliometric Analysis and Visualization of Medical Artificial Intelligence Research; Yonghao Liu and Yu MuChapter 6. Metaverse Marketing: A Guide to Reaching the Next Generation of Consumers; Piyush Gupta, Vivek Mishra, Anshuman Adarsh Sahu, and Priya JindalSection 3. Sector-Specific Technological DisruptionsChapter 7. A Review of Self-Service Technology Adoption in the Tourism and Hospitality Industry; Surabhi GoreChapter 8. Sustainable Competitive Advantage in Heritage Tourism: Leveraging Cultural Legacy in a Data-Driven World; Aditi Nag and Smriti MishraChapter 9. Transformative Influence of Disruptive Innovations on Markets and Business Performance; Sumit Narula and Dhruv SabharwalChapter 10. A Literature Survey of Technological Disruptions in the Services Sector; Sheereen Fauzel, Verena Tandrayen-Ragoobur, and Shashi Jeevita MatadeenSection 4. Strategic Perspectives in Business and TechnologyChapter 11. Navigating Strategic Leadership: Unraveling the Dynamics of Technological Innovation in Organizations; Anjali Singh and Sumi JhaChapter 12. Collaborative arrangements in developing successful business strategies: literature review; Maria ProkofievaSection 5. Overview of Smart Technologies and ServicesChapter 13. A Literature Review on Smart Technologies in Service Systems: What should we work in Future?; Goknur Arzu Akyuz and Dursun BalkanChapter 14. Exploring the Internet of Things-Marketing Connection: A Bibliometric Review and Directions for Future Research; Mohammad Zaid and Rahela Farooqi

This book masterfully navigates the complexities of disruptive technologies and their impact on business strategies. It is an essential read for those looking to understand the future of business in the digital age.