Reverse Entrepreneurship in Latin America

Internationalization from Emerging Markets to Developed Economies

Inbunden, Engelska, 2018

AvPável Reyes-Mercado,Guillermo Jesús Larios Hernández

719 kr

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This book explores the concept of reverse entrepreneurship, providing real-life examples of innovative start-ups and ventures hoping to internationalize. This book, however, examines entrepreneurial ideas flowing in the opposite direction, with case studies from organizations that were initially launched in emerging markets.

Produktinformation

Utgivningsdatum2018-09-22
Mått148 x 210 x 13 mm
Vikt318 g
FormatInbunden
SpråkEngelska
Antal sidor136
FörlagSpringer International Publishing AG
ISBN9783319944654

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Pável Reyes-Mercado is a member of Associate Faculty at Anáhuac University, Mexico, having previously studied at EGADE Business School. He has held positions at Alcatel, Coca-Cola Femsa and HSBC bank, and his research interests revolve around innovation, technology-enabled marketing and entrepreneurial marketing.Guillermo Jesús Larios-Hernández is a member of Associate Faculty and Entrepreneurship Coordinator at Anáhuac University, Mexico and previously studied at the National Autonomous University of Mexico (UNAM). He has professional experience working at Siemens, AT&T-Alestra and Global Affairs Canada. He is interested in researching entrepreneurship, innovation and technology, the digital economy and ICT.

1. Introduction.- 2. The Rise and Fall of an International Venture: The Case of an Online Medical Tourism Platform.- 3. Wearable Technology: Shaping Market Opportunities Through Innovation, Learning, and Networking.- 4. Cinépolis México: Prospects for International Growth in the Entertainment Industry.- 5. Benotto Bicycles: Developing a Strategy for Profitable Growth.- 6. Mexico's Healthy Food: Using Innovation to Create Commercial Ties with Suppliers.- 7. Napify App: An Example of Mexican Social Entrepreneurship.- 8. International Growth for the Concept of Children's Edutainment: The Case of KidZania.