Return on Investment in Corporate Responsibility

Cesar Sandro Saenz Acosta: Doctor in Business Administration, with specialization in Social Responsibility from ESADE Spain. Master in Business Administration from ESAN with exchange at Rotterdam University in the Netherlands. Engineer from the National University of Engineering. He is the Author of the SROIM methodology, Management of Social Return on Investment, with successful results from its application to public and private sector companies. Professor hired by ESAN University in Social Responsibility courses and SROIM. He is currently the Manager of SIMG Center, applying this new methodology in companies in the hydrocarbon, mining and industrial sectors.

• Chapter 1. Introduction  Chapter 2. Understanding the Philosophy of the SROIM Chapter 3. The SROIM Model Chapter 4. The SROIM Model in Detail Chapter 5. Case Studies Chapter 6. Integrating the Social ProgramsReferences Annexes

Sáenz introduces the Social Return on Investment Management model as a tool to measure corporate social responsibility projects in a simple and systematic manner, to identify the real impact of the projects, and to measure the social return on investment in these projects. He uses the stages of a marriage--from falling in love to grandparenting--to explain the workings of the model, identifies its objectives as visualizing impact and calculating the model, presents case studies of several companies and industries, and explains how to integrate the social programs.