Rethinking Quality provides a thorough exploration of modern and innovative Quality Management (QM), delving into the processes and thinking required throughout the business value chain. The best and most agile quality practices in performance, particularly in production, trading, service, and information, are presented and interpreted.Beginning by renegotiating and extending how we think about QM, this text teaches the reader about modern developments and trends within this field. Topics such as Integrated Management Systems (IMS), Total Quality Management (TQM), the European Foundation for Quality Management (EFQM) excellence model, the Cost of Quality (CoQ), Service Quality Management (SQM), Quality Management Systems (QMS), and Artificial Intelligence (AI) are all evaluated. The book employs industry examples and case studies to reveal a diversity of opportunities for QM methodologies and principles. QM tools and concepts are consistently explained in ways tailored towards practical application and understanding.This is an ideal guide for professionals and practitioners seeking to incorporate QM concepts into their own practices to gain a competitive advantage. Students, educators, and researchers will also find this book useful for its unique academic depth.