Rethinking Marketing
The Entrepreneurial Imperative
Häftad, Engelska, 2008
Av Minet Schindehutte, Michael Morris, Leyland Pitt, Michael Morris OP
1 779 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.
NOTE: The print may appear lighter in some copies due to the print method used.
Produktinformation
- Utgivningsdatum2008-02-14
- Mått154 x 230 x 20 mm
- Vikt520 g
- SpråkEngelska
- Antal sidor384
- Upplaga1
- FörlagPearson Education
- EAN9780132393898