Samhälle & debatt
Rethinking Innovation and Design for Emerging Markets
Christophe Midler • Bernard Jullien • Yannick Lung
Inbunden
1159:-
Uppskattad leveranstid 10-15 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Andra format:
- Pocket/Paperback 849:-
The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.
- Format: Inbunden
- ISBN: 9781138037205
- Språk: Engelska
- Antal sidor: 178
- Utgivningsdatum: 2017-05-15
- Förlag: CRC Press