Retail Product Management

Rosemary Varley is Subject Director for Marketing and Retail at the London College of Fashion, UK. Prior to her academic career, she worked in product management and buying in a variety of retail businesses

• 1. Scope and Concepts 2. Retail Product Management: Process and People 3. Category Management 4. Product Range Planning and Selection 5. Managing the Supply Base 6. Product Quantity Decisions and Stock Management 7. Managing the Response to Sales 8. Allocating Retail Space to Products 9. Retail Design 10. Visual Merchandising 11. Communicating the Product Offer 12. Evaluating Retail Product Management Performance 13. Ethical and Sustainable Retail Product Management

‘The very definition of retailing has at its heart the successful procurement and management of products and assortments, which anticipates the needs of a firm’s target consumers. No amount of window dressing or technology will make up for mistakes made here. Rosemary Varley has been writing intelligently on this subject for over ten years. This is a welcome revision of her thoughtful and accessible text, addressing the contemporary challenges faced by retail product managers.’ - Dr. Jonathan Reynolds, University of Oxford, UK‘This thorough book fills a gap and provides students and professional readers with much useful material’ - E. B. Howard, Emeritus Fellow, Green Templeton College and Oxford Institute of Retail Management, UK‘Provides an accessible, clear and comprehensive account of the complex issues, challenges and opportunities that are associated with superior retail product management.’ - Professor Christopher Moore, Glasgow Caledonian University‘Unlike many texts, this book does not treat merchandising independent of other retail functions. As such, it is able to capture more accurately real-world concerns. In this updated edition, the increased use of figures and examples make the text even more accessible and exciting to students.’ - Leng Ho Keat, Assistant Professor, Nanyang Technological University, Singapore