Retail Geography and Intelligent Network Planning
Häftad, Engelska, 2002
Av Mark Birkin, Graham Clarke, Martin P. Clarke, UK) Birkin, Mark (University of Leeds, UK) Clarke, Graham (University of Leeds, UK) Clarke, Martin P. (University of Leeds, UK and GMAP Ltd, Martin P Clarke
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This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face today's retail and service businesses. Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and AustralasiaNumerous global case studies are used to show keys issuesDetails how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environmentDescribes how retailers can plan their cross channel network strategy for the future
Produktinformation
- Utgivningsdatum2002-04-26
- Mått171 x 246 x 17 mm
- Vikt567 g
- SpråkEngelska
- Antal sidor304
- FörlagJohn Wiley & Sons Inc
- EAN9780471498032