Mark Birkin is the author of Retail Geography and Intelligent Network Planning, published by Wiley.Graham Clarke is a Senior Lecturer in the School of Geography, University of Leeds.Martin P. Clarke is the author of Retail Geography and Intelligent Network Planning, published by Wiley.

• INTRODUCTION TRENDS IN RETAILING Introduction Demand-Side Changes Trends in Distribution and Retail Supply The Regulatory Environment Conclusion RETAIL LOCATIONS AND DISTRIBUTION CHANNELS: PAST,PRESENT AND FUTURE Introduction The High Street or Town Centre The Superstore and Hypermarket The Discount Store The Shopping Centre or Mall The Retail Warehouse and Retail Park New Retail Locations New Retail Formats and Distribution Channels The Old versus the New Conclusion SPATIAL RETAIL GROWTH STRATEGIES Introduction Organic Growth Mergers and Acquisitions Franchising Joint Ventures and Strategic Alliances Warehouse Location Conclusion GEOGRAPHY AND E-COMMERCE Introduction What is E-Commerce/Internet Retailing? Who Makes Money from the Internet? Understanding Consumer Preferences Examples of Internet Retailing in Different Sectors Geography, the Internet and E-Commerce Conclusion TERRITORY PLANNING Introduction Territory Management Balanced Workloads Efficient Organization Conclusion METHODS FOR SITE SELECTION Introduction An Inductive Approach to Site Selection A Deductive Approach to Site Selection Applied Location Modelling The Simplicity Spectrum SPATIAL INTERACTION MODELS FOR RETAIL SITE ASSESSMENT The Model and its Development Estimating the Small Area Demands for Products and Services The Supply Side Customer Flows and Store Revenues Providing a Decision-Support Capability The Development of a Cross Channel Management Planfor the City of Vienna for a Major Automotive Manufacturer Conclusion NETWORK REPRESENTATION PLANNING Introduction Case Study 1:Automotive Network Optimization Case Study 2:Financial Services Network Optimization Post-merger Network Optimization Retail network optimization Conclusion DIRECT MARKETING AND DISTRIBUTION CHANNEL MANAGEMENT Introduction Geodemographics Enhancement of Geodemographics Lifestyle Databases Other Micro-Modelling Strategies A Financial Services Channel Simulation Model Conclusion MEASURING THE BENEFITS OF SPATIAL MODELLING Introduction Returns on Capital Operational Efficiency Improved Competitiveness Strategic Value Applications to Market RegulationConclusion CONCLUSION BIBLIOGRAPHY INDEX

"... an excellent introduction... offers a valuable insight on the development and commercial application of modelling techniques...." (Urban Studies Journal, Vol 41(4), April 2004)