'The most important 'first' that this book achieves is its bold questioning of the whole intellectual apparatus of the sociology of religion as it has been applied to the understand of the new religious movements. I am confident that Elisabeth Arweck's study will quickly become required reading in the sociology of new religious movements.' - Professor David Martin, Emeritus Professor of Sociology, London School of Ecomonics, University of London, UK'Powerful and original ... it succeeds triumphantly in being at the same time an important, high-quality academic study and a book for our times.' - Professor David Marsland, Professorial Research Fellow in Sociology, University of Buckingham