Michael Riley is Senior Lecturer in the Department of Management Studies at Surrey University, which houses one of the UK's top hospitality and tourism departments. He is the author of numerous books and articles and is recognized as one of the UK's foremost academics in this area. Roy Wood is Professor at the Scottish Hotel School, Strathclyde University. He is the author of four books and many academic articles.

• 1. Introduction.PART 1: GETTING STARTED.2. What is Research For and What Does it Involve?3. Thinking About Doing: Choosing a Topic.4. Choosing a Research Method.5. Describing Research Objectives Through Mapping Sentences.6. The Uses of Classification Systems and Typologies.7. Managing the Research Process: A Basic Framework.PART 2: KEY QUALITATIVE RESEARCH METHODS 8. Sampling - Choosing Your Subjects.9. Questionnaire Design.10. Quality and Quantity: Some Miscellaneous Methods.11. Measuring Attitudes.12. How to Interview.13. So Just What is Ethnography? PART 3: KEY STATISTICAL AND QUANTITATIVE TECHNIQUES.14. An Introduction to Statistical Terms and Concepts.15. The Concept of Probability Theory.16. Descriptive Statistics.17. Statistical Tests.18. Measures of Association.PART 4: WRITING THE DISSERTATION.19. Key Techniques in Writing Up Your Dissertation.20. The Oral Presentation of Dissertation Findings.Appendix - Statistical Tables.Index.

1. Introduction PART 1: GETTING STARTED 2. What is Research For and What Does it Involve? 3. Thinking About Doing: Choosing a Topic 4. Choosing a Research Method 5. Describing Research Objectives Through Mapping Sentences 6. The Uses of Classification Systems and Typologies 7. Managing the Research Process: A Basic Framework PART 2: KEY QUALITATIVE RESEARCH METHODS 8. Sampling - Choosing Your Subjects 9. Questionnaire Design 10. Quality and Quantity: Some Miscellaneous Methods 11. Measuring Attitudes 12. How to Interview 13. So Just What is Ethnography? PART 3: KEY STATISTICAL AND QUANTITATIVE TECHNIQUES 14. An Introduction to Statistical Terms and Concepts 15. The Concept of Probability Theory 16. Descriptive Statistics 17. Statistical Tests 18. Measures of Association PART 4: WRITING THE DISSERTATION 19. Key Techniques in Writing Up Your Dissertation 20. The Oral Presentation of Dissertation Findings Appendix A - Statistical Tables Index