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Research Themes for Events
Rebecca Finkel • David McGillivray • Gayle McPherson • Dr Peter Robinson
Inbunden
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Uppskattad leveranstid 5-9 arbetsdagar
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*The first book to cover events management from a research angle *Includes a number of case studies to provide a well-rounded approach to the subject *Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology
- Format: Inbunden
- ISBN: 9781780642529
- Språk: Engelska
- Antal sidor: 192
- Utgivningsdatum: 2013-10-25
- Förlag: CABI Publishing