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*The first book to cover events management from a research angle *Includes a number of case studies to provide a well-rounded approach to the subject *Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology

Produktinformation

  • Utgivningsdatum2013-10-25
  • Mått172 x 244 x 15 mm
  • Vikt570 g
  • FormatInbunden
  • SpråkEngelska
  • Antal sidor192
  • FörlagCABI Publishing
  • ISBN9781780642529

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