Research Methods in Tourism, Hospitality and Events Management 1

Samhälle & debatt

Research Methods in Tourism, Hospitality and Events Management

Paul Brunt • Susan Horner • Natalie Semley

Pocket

1099:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 7-12 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

Andra format:

Inbunden 3619:-

360 sidor
2017

In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the wholeresearch process, from initial ideas, through to writing up and presenting the findings.

Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional 'by-hand' methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research.

The book is complemented by examples of tourism destinationsfrom Spain, Switzerland, Italy and India, and a selection of PowerPoint slides for lecturers.

Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.