Research Methods for Tourism, Hospitality, Leisure and Events

Ideal for upper-level undergraduate and postgraduate students, Research Methods for Tourism, Hospitality, Leisure and Events combines foundational research principles with practical, industry-specific applications. This textbook looks at: -Research design and methodology including qualitative, quantitative and mixed research methods -Data collection and analysis -Writing a final report or dissertation based on the research With in-text learning features such as chapter summaries, learning outcomes, reflective questions, interactive chapter quizzes and a glossary of key terms, this textbook will equip students with the tools to undertake independent research and reporting. Real-world examples are included from a variety of global contexts such as using ethnographic research to explore music festival goers' experiences, descriptive research methods to explore customer satisfaction in global hotel chains and statistical analysis to understand the attendance data from major international sports events.