Data & IT
Pocket
Research Methods and Data Analysis for Business Decisions
James E Sallis • Geir Gripsrud • Ulf Henning Olsson • Ragnhild Silkoset
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This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.
- Format: Pocket/Paperback
- ISBN: 9783030844233
- Språk: Norska
- Antal sidor: 258
- Utgivningsdatum: 2022-11-01
- Förlag: Springer Nature Switzerland AG