Del i serien Research Handbooks in Intellectual Property series

Research Handbook on Trademark Law Reform

Inbunden, Engelska, 2021

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This follow-up to Graeme B. Dinwoodie and Mark D. Janis's successful book Trademark Law and Theory examines reform of trademark law from a number of perspectives and across many jurisdictions. In so doing, it analyses the most important current and future issues in the field, both providing normative frameworks for the development of trademark law and concrete proposals for reform.This Research Handbook is organized into three thematic parts discussing different areas of reform: the trademark registration process; subject matter boundaries and trademark protectability; and trademark scope and enforcement. Leading trademark law scholars from across the globe investigate important topics such as intermediary liability, trademark protection for product design, conceptions of the hypothetical ''average consumer'', and trademark depletion and congestion.Scholars and students of intellectual property law will find the provocative and insightful thinking in this Research Handbook stimulating and valuable. The practical suggestions for future reform will also be of interest to trademark lawyers, policymakers, brand managers and other marketing professionals.

Produktinformation

Utgivningsdatum2021-04-23
Mått156 x 234 x undefined mm
FormatInbunden
SpråkEngelska
SerieResearch Handbooks in Intellectual Property series
FörlagEdward Elgar Publishing Ltd
ISBN9781785366208

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Contents:1 The drivers of trademark law reform: perspectives from the Academy 1Graeme B. Dinwoodie and Mark D. JanisPART I REFORMING THE REGISTRATION PROCESS2 The problems of trademark depletion and congestion: somepossible reforms 17Barton Beebe and Jeanne C. Fromer3 (Re)claiming trade mark protection 51Robert Burrell and Michael Handler4 Reforming trademark registration 77Rebecca TushnetPART II REFORMING SUBJECT MATTER BOUNDARIESAND PROTECTABILITY5 Towards a new copyright/trademark interface—why (andhow) signs with cultural significance should be kept outsidetrademark law 100Martin Senftleben6 The case against product configuration trade dress 137Caitlin Canahai and Mark P. McKenna7 Aesthetic functionality in EU law—should it be deleted? 168Annette Kur8 Trade marks and innovation? 192Dev Gangjee9 Democratizing access to survey evidence of distinctiveness 225Jake Linford10 What is the meaning of a trademark? 250Laura A. HeymannPART III REFORMING THE RULES OF SCOPE AND ENFORCEMENT11 Likelihood of confusion and trademark infringement:a constructively critical analysis 278Robert G. Bone12 Exiling the unwary consumer from unregistered trade marklaw in the UK: the case for change 306Jennifer Davis13 The consumer’s duty of care in trademark law 326Michael Grynberg14 Finding dilution 351Jeremy N. Sheff15 Reforming trademark law’s approach to intermediary liability 370Stacey Dogan16 The liability of intermediaries for trade mark infringement 396Ansgar OhlyIndex