Research Handbook on Nudges and Society

Edited by Cass R. Sunstein, Robert Walmsley University Professor and Director of the Program on Behavioral Economics and Public Policy, Harvard Law School, Harvard University, US and Lucia A. Reisch, Professor of Behavioural Economics and Policy, and Director of the El-Erian Institute for Behavioural Economics and Policy, Cambridge Judge Business School, University of Cambridge, UK

• Contents: Introduction to the Research Handbook on Nudges and Society 1Cass R. Sunstein and Lucia A. ReischPART I FOUNDATIONS1 Libertarian paternalism 10Richard H. Thaler and Cass R. Sunstein2 Nudgeability and beyond: affording people with opportunities to make the right choice 17Denise De Ridder3 Bias, noise and nudges 34Olivier Sibony4 Social norm nudging for sustainable consumption 56John Thøgersen5 Welfare now 70Cass R. SunsteinPART II APPLICATIONS6 Shifting online incentive structures to reduce polarization and the spread of misinformation 91Steve Rathje and Sander van der Linden7 Animal protection and information avoidance 109Richard Völker and Sven Grüner8 Behavioural interventions to improve financial wellbeing: a focus on budgeting 129Dilip Soman and Yuna Choe9 Nudging employees for corporate sustainability: a systematic evidence map 152Leonie Decrinis and Lucia A. Reisch 10 Smart disclosure: promise and perils 174Oren Bar-GillPART III METHODS AND RESEARCH CHALLENGES11 Nudges versus financial incentives 189W. Kip Viscusi12 Priceless behaviours: behavioural implications, unintended consequences and spillover effects of pricing policies 209Mario Mazzocchi and Beatrice BiondiPART IV POLICYMAKING13 Nudge+: putting citizens at the heart of behavioural public policy 227Sanchayan Banerjee and Peter John14 Addressing inequalities with behavioral science: a taxonomy of positive deviance 242Kai Ruggeri and Valentina Cafarelli15 Self-nudging and the citizen choice architect 263Samuli Reijula and Ralph HertwigPART V BATTLEFIELDS16 Behavioural science: ethics, expertise and systemic risk 292Liam Delaney, Atrina Oraee and Jet Sanders17 The use and misuse of behavioural science in the age of COVID-19 308Adam Oliver18 Eight misconceptions about nudges 319Cass R. SunsteinIndex 329

‘The Research Handbook on Nudges and Society includes many genuine insights and worthwhile factual findings, as well as some significant caveats and qualifications. Scholars working on these issues will find much of value.’