Research Handbook on Digital Strategy

Edited by Carmelo Cennamo, Professor of Strategy and Entrepreneurship, Copenhagen Business School, Denmark and Affiliate Professor of Digital Transformation, SDA Bocconi School of Management, Italy, Giovanni Battista Dagnino, Chair of Management and Professor of Digital Strategy, University of Rome LUMSA, Italy and Feng Zhu, Professor of Business Administration, Harvard Business School, US

• Contents:Introduction: digital strategy – linear evolution or paradigm shift? 1Carmelo Cennamo, Giovanni Battista Dagnino and Feng ZhuPART I DIGITAL STRATEGY AS DIGITAL BUSINESS MODEL CHOICE1 Digital diversification 18Paolo Aversa and Francesca Hueller2 The next frontier of digital business model innovation 43Ludovica Moi, Yanina Rashkova and Francesca Cabiddu3 Crafting digital business models: an ongoing process of innovation andimitation 60Stephan von Delft and Yang Zhao4 The digitalization of physical reality: theoretical lenses to incorporatedigitalization into management research 83Gianvito Lanzolla, Danilo Pesce and Christopher Tucci5 Framing and reframing digital business models: the global messenger industry 102Sungu Ahn and Charles Baden-Fuller6 Free(mium) strategies for digital goods 126Kevin J. Boudreau, Lars Bo Jeppesen and Milan MiricPART II DIGITAL STRATEGY AS OPEN SYSTEMS DESIGN7 Platform scope and value creation in digital platforms 143Ramya K. Murthy and Anoop Madhok8 A user guide to centralized, adaptive and decentralized ecosystems 159Andrew Shipilov, Nathan Furr and Francesco Burelli9 Inquiry into digital peer-to-peer platforms 177Oksana Gerwe and Rosario Silva10 Value creation in digital platform business models: valueconceptualizations, value dimensions and value logics 194Richard Reinsberg, Birgit A.A. Solem and Per Egil Pedersen11 Digital competition and user engagement: how do the user engagementstrategies of social media platforms contribute to value creation? 211Ioanna Constantiou12 Platform governance as a social movement 224Thomas Huber, Thomas Kude, Jan Lepoutre and Julien MalaurentPART III DIGITAL STRATEGY AS DATA USE13 Strategizing with data: data-based innovations and complementarities 239Cristina Alaimo and Aleksi Aaltonen14 Profiting from data products 255Llewellyn D.W. Thomas, Aija Leiponen and Pantelis Koutroumpis15 Capturing value from data complementarities: a multi-level framework 273Paavo Ritala and Kimmo Karhu16 Data control coordination in cloud-based ecosystems: the EU GAIA-Xecosystem 289Niloofar Kazemargi, Paolo Spagnoletti, Panos Constantinides and AndreaPrencipePART IV DIGITAL STRATEGY AND THE NEW MANAGERIAL IMPERATIVES17 “Open source corporate governance” in the era of digital transformation 309Igor Filatotchev and Gianvito Lanzolla18 The impact of artificial intelligence on management practice 324Sophia Shtepa, Yongjian Bao and Oleksiy Osiyevskyy19 The strategic use of big data analytics: applications in business practiceand effects on firm performance 342Giovanni Battista Dagnino and Guglielmo La Bruna20 Digital coopetition: creating and capturing value with rivals in the ageof algorithms, big data, and platforms 360Georg Reischauer and Werner H. Hoffmann21 Key open innovation issues in the digital age: a field-driven research agenda 376Giulio Ferrigno and Alberto Di Minin22 What is digital strategy and does it really matter? 393Feng LiIndex

‘A tour-de-force! The Research Handbook on Digital Strategy offers a tantalizing buffet of rich perspectives. By unpacking how digital strategy is reshaping the fundamental rules of competition and cooperation, the authors provide compelling insights into the next generation of strategies. Highly relevant for firms ranging from established multi-nationals to the newest tech ventures.’