Edited by Marcelo Corrales Compagnucci, Associate Professor, Centre for Advanced Studies in Biomedical Innovation Law (CeBIL), University of Copenhagen, Denmark, Helena Haapio, Associate Professor of Business Law, University of Vaasa School of Accounting and Finance and Professor of Practice and Adjunct Professor of Proactive Law and Contract Design, University of Lapland, Finland and Mark Fenwick, Professor, Faculty of Law, Kyushu University, Japan

• Contents:Preface xiiPART I RETHINKING CONTRACTS: FROM DRAFTING TO DESIGN1 The many layers and dimensions of contract design 2Marcelo Corrales Compagnucci, Helena Haapio and Mark Fenwick2 ‘Contracts are just words’ 19Tim Cummins3 Reframing contract design: integrating business, legal, design, andtechnology perspectives 33Thomas D Barton, Helena Haapio, Stefania Passera and James G Hazard4 Designing contracts for human readers 55Robert Waller5 Functional or dysfunctional? The language of business contracts inEnglish: an update 75Christopher Williams6 Contract transformation: merging drafting and design to meet the needsof human readers 92Stefania Passera, Emily Allbon and Helena HaapioPART II WHY CONTRACT DESIGN MATTERS: RETHINKING THEBUSINESS AND LEGAL PURPOSE AND FUNCTIONS OFCONTRACTS7 Rethinking legal requirements: a case study of incomprehensibleconsumer contracts in the United States 114Wendy E Wagner8 Contractual processualization: designing proactive contractualprocesses to support legal, technical and commercial purposes 134René Franz Henschel9 The functional contracting framework: assessing the impacts of contractfunctions, framing and regulatory focus 158Anna Hurmerinta-Haanpää10 Genre blending and contract design 180Tarja Salmi-Tolonen11 Contract design beyond the hype: measuring the value 199Marie Potel-Saville and Mathilde François Da RochaPART III DESIGNING BETTER CONTRACTS FOR BUSINESS ANDLEGAL PURPOSES12 Contracts and the human factor – hidden fears and tears or mutual success? 221Tuula Pere13 Prevention and promotion approaches to contracting: implications fornegotiator focus and contract frames on exchange performance andrelationships in the digital age 239Beverly Rich, Libby Weber and Christopher W Bauman14 Contract simplification – a user-centered approach to contract structure design 258Milva Finnegan15 Simple contracting for every step of collaboration/innovation 275Deepika Jeyakodi and Mirjam E Ros16 Business contract design via Contract Management operationalizedmethodology 294Suvi Hirvonen-ErePART IV WHEN TEXT ALONE IS NOT ENOUGH: VISUAL CONTRACTS17 Facilitative contracts with visuals and comics: access to justice andsteps for the future 315Su-Hsien Lee and Camilla Baasch Andersen18 Employment agreements in comic book form – what a differencecartoons make … 329Camilla Baasch Andersen and Robert de Rooy19 Image analysis as a visualization tool – translating contracts into comics 347Eliisa Pitkäsalo, Anne Ketola, Vaula Haavisto and Laura Kalliomaa-Puha20 Interpreting images in contracts 365Vesa Annola, Helena Haapio and Merja KoskelaPART V WHAT DOES THE FUTURE HOLD? DESIGNING FORHUMANS AND MACHINES21 Simplification and automation: the chicken and egg of contract design? 383Verity White22 Engineering consent: using technology to create informed consumers 401Eliza Mik23 Digital technology, future lawyers and the computable contract designerof tomorrow 421Marcelo Corrales Compagnucci, Mark Fenwick and Helena HaapioIndex 445

‘This volume arrives at a time when dissatisfaction with traditional legalistic forms of contract drafting, and the possibilities of more innovative user-centred modes of contract design, are on the rise.

Edited by Marcelo Corrales Compagnucci, Associate Professor, Centre for Advanced Studies in Biomedical Innovation Law (CeBIL), University of Copenhagen, Denmark, Helena Haapio, Associate Professor of Business Law, University of Vaasa School of Accounting and Finance and Professor of Practice and Adjunct Professor of Proactive Law and Contract Design, University of Lapland, Finland and Mark Fenwick, Professor, Faculty of Law, Kyushu University, Japan

• Contents:Preface xiiPART I RETHINKING CONTRACTS: FROM DRAFTING TO DESIGN1 The many layers and dimensions of contract design 2Marcelo Corrales Compagnucci, Helena Haapio and Mark Fenwick2 ‘Contracts are just words’ 19Tim Cummins3 Reframing contract design: integrating business, legal, design, andtechnology perspectives 33Thomas D Barton, Helena Haapio, Stefania Passera and James G Hazard4 Designing contracts for human readers 55Robert Waller5 Functional or dysfunctional? The language of business contracts inEnglish: an update 75Christopher Williams6 Contract transformation: merging drafting and design to meet the needsof human readers 92Stefania Passera, Emily Allbon and Helena HaapioPART II WHY CONTRACT DESIGN MATTERS: RETHINKING THEBUSINESS AND LEGAL PURPOSE AND FUNCTIONS OFCONTRACTS7 Rethinking legal requirements: a case study of incomprehensibleconsumer contracts in the United States 114Wendy E Wagner8 Contractual processualization: designing proactive contractualprocesses to support legal, technical and commercial purposes 134René Franz Henschel9 The functional contracting framework: assessing the impacts of contractfunctions, framing and regulatory focus 158Anna Hurmerinta-Haanpää10 Genre blending and contract design 180Tarja Salmi-Tolonen11 Contract design beyond the hype: measuring the value 199Marie Potel-Saville and Mathilde François Da RochaPART III DESIGNING BETTER CONTRACTS FOR BUSINESS ANDLEGAL PURPOSES12 Contracts and the human factor – hidden fears and tears or mutual success? 221Tuula Pere13 Prevention and promotion approaches to contracting: implications fornegotiator focus and contract frames on exchange performance andrelationships in the digital age 239Beverly Rich, Libby Weber and Christopher W Bauman14 Contract simplification – a user-centered approach to contract structure design 258Milva Finnegan15 Simple contracting for every step of collaboration/innovation 275Deepika Jeyakodi and Mirjam E Ros16 Business contract design via Contract Management operationalizedmethodology 294Suvi Hirvonen-ErePART IV WHEN TEXT ALONE IS NOT ENOUGH: VISUAL CONTRACTS17 Facilitative contracts with visuals and comics: access to justice andsteps for the future 315Su-Hsien Lee and Camilla Baasch Andersen18 Employment agreements in comic book form – what a differencecartoons make … 329Camilla Baasch Andersen and Robert de Rooy19 Image analysis as a visualization tool – translating contracts into comics 347Eliisa Pitkäsalo, Anne Ketola, Vaula Haavisto and Laura Kalliomaa-Puha20 Interpreting images in contracts 365Vesa Annola, Helena Haapio and Merja KoskelaPART V WHAT DOES THE FUTURE HOLD? DESIGNING FORHUMANS AND MACHINES21 Simplification and automation: the chicken and egg of contract design? 383Verity White22 Engineering consent: using technology to create informed consumers 401Eliza Mik23 Digital technology, future lawyers and the computable contract designerof tomorrow 421Marcelo Corrales Compagnucci, Mark Fenwick and Helena HaapioIndex 445

‘This volume arrives at a time when dissatisfaction with traditional legalistic forms of contract drafting, and the possibilities of more innovative user-centred modes of contract design, are on the rise.

Edited by Marcelo Corrales Compagnucci, Associate Professor, Centre for Advanced Studies in Biomedical Innovation Law (CeBIL), University of Copenhagen, Denmark, Helena Haapio, Associate Professor of Business Law, University of Vaasa School of Accounting and Finance and Professor of Practice and Adjunct Professor of Proactive Law and Contract Design, University of Lapland, Finland and Mark Fenwick, Professor, Faculty of Law, Kyushu University, Japan

• Contents:Preface xiiPART I RETHINKING CONTRACTS: FROM DRAFTING TO DESIGN1 The many layers and dimensions of contract design 2Marcelo Corrales Compagnucci, Helena Haapio and Mark Fenwick2 ‘Contracts are just words’ 19Tim Cummins3 Reframing contract design: integrating business, legal, design, andtechnology perspectives 33Thomas D Barton, Helena Haapio, Stefania Passera and James G Hazard4 Designing contracts for human readers 55Robert Waller5 Functional or dysfunctional? The language of business contracts inEnglish: an update 75Christopher Williams6 Contract transformation: merging drafting and design to meet the needsof human readers 92Stefania Passera, Emily Allbon and Helena HaapioPART II WHY CONTRACT DESIGN MATTERS: RETHINKING THEBUSINESS AND LEGAL PURPOSE AND FUNCTIONS OFCONTRACTS7 Rethinking legal requirements: a case study of incomprehensibleconsumer contracts in the United States 114Wendy E Wagner8 Contractual processualization: designing proactive contractualprocesses to support legal, technical and commercial purposes 134René Franz Henschel9 The functional contracting framework: assessing the impacts of contractfunctions, framing and regulatory focus 158Anna Hurmerinta-Haanpää10 Genre blending and contract design 180Tarja Salmi-Tolonen11 Contract design beyond the hype: measuring the value 199Marie Potel-Saville and Mathilde François Da RochaPART III DESIGNING BETTER CONTRACTS FOR BUSINESS ANDLEGAL PURPOSES12 Contracts and the human factor – hidden fears and tears or mutual success? 221Tuula Pere13 Prevention and promotion approaches to contracting: implications fornegotiator focus and contract frames on exchange performance andrelationships in the digital age 239Beverly Rich, Libby Weber and Christopher W Bauman14 Contract simplification – a user-centered approach to contract structure design 258Milva Finnegan15 Simple contracting for every step of collaboration/innovation 275Deepika Jeyakodi and Mirjam E Ros16 Business contract design via Contract Management operationalizedmethodology 294Suvi Hirvonen-ErePART IV WHEN TEXT ALONE IS NOT ENOUGH: VISUAL CONTRACTS17 Facilitative contracts with visuals and comics: access to justice andsteps for the future 315Su-Hsien Lee and Camilla Baasch Andersen18 Employment agreements in comic book form – what a differencecartoons make … 329Camilla Baasch Andersen and Robert de Rooy19 Image analysis as a visualization tool – translating contracts into comics 347Eliisa Pitkäsalo, Anne Ketola, Vaula Haavisto and Laura Kalliomaa-Puha20 Interpreting images in contracts 365Vesa Annola, Helena Haapio and Merja KoskelaPART V WHAT DOES THE FUTURE HOLD? DESIGNING FORHUMANS AND MACHINES21 Simplification and automation: the chicken and egg of contract design? 383Verity White22 Engineering consent: using technology to create informed consumers 401Eliza Mik23 Digital technology, future lawyers and the computable contract designerof tomorrow 421Marcelo Corrales Compagnucci, Mark Fenwick and Helena HaapioIndex 445

‘This volume arrives at a time when dissatisfaction with traditional legalistic forms of contract drafting, and the possibilities of more innovative user-centred modes of contract design, are on the rise.