Łukasz Sułkowski is a professor of economic sciences and humanities specializing in higher education management, social science methodology, HRM, and organizational culture, and serves as President of WSB University.Sabina Ratajczak is a Vice-Rector for Development at WSB University, specializing in educational technologies and education management, with a particular focus on the integration of innovative digital tools into teaching and learning processes.Katarzyna Szczepańska-Woszczyna holds a postdoctoral degree in economic sciences and is a Vice-Rector for Research and Education at WSB University, specializing in management and quality sciences, with a focus on HRM, innovation, knowledge transfer, and sustainability