Research Agenda for Tourism, Hospitality and the Metaverse

Edited by Haywantee Ramkissoon, Fellow of the Peer Review College, British Academy of Management, UK; Fellow of the Royal Geographical Society, UK; Professor, School of Management, College of Business & Law, Adelaide University, Australia; Distinguished Visiting Professor, School of Tourism and Hospitality, College of Business and Economics, University of Johannesburg, South Africa and Visiting Professor, Centre for Sustainable Societies, Taylor’s University, Malaysia, Ranjit Singh, Department of Tourism and Travel Studies, Berhampur University and Juman Iqbal, Indian Institute of Management Vishakapatnam, India

• Contents1 Introduction: a research agenda for tourism, hospitality and the metaverse 1Haywantee Ramkissoon, Ranjit Singh and Juman Iqbal2 Amplifying personalized experiences in the metaverse: a tourism and hospitality perspective 9Khalid Mehmood, Mohsin Abdur Rehman, Arslan Rafi and Emmanuel Mogaji3 New avenues of teaching and learning in hospitality and tourism education – possibilities and challenges of the metaverse 25Himani Sharma and Ranjit Singh4 Navigating the metaverse: new frontiers in human resource management 39Priyam Kukreja and Jatin Pandey5 Economic transformation in traditional tourism destinations: the role of metaverse and artificial intelligence technologies 55Nansy Kouroupi and Theodore Metaxas6 Hospitality in 3D in times of Web 3.0: an exploration towards the Metaverse and its impact on customer experience 71Shaista Anayat7 Metaverse tourism: exploring the potential of virtual realms for destination marketing 85Unnikrishnan T and Sibi P S8 Internet of Senses: immersive eating and traversing into the Metaverse 99Anubha, Sarah Hussain, Priyakrushna Mohanty and Mahender Reddy Gavinolla9 Metaverse and smart tourism development: foundations and conceptual reflection 111Saima Kareem, Sarah Hussain and Ranjit Singh10 Darkverse: the dark side of the metaverse for tourism and hospitality customers 125Palak Arora, Manshi and Ranjit Singh11 Tourism entrepreneurship and the metaverse: riding the new wave of the virtual revolution 137Sibi P S and Adithya G.12 Hospitality and tourism human resources management practices in the metaverse 155Faith Samkange, Juliet Chipumuro and Haywantee Ramkissoon

‘Human resource management, education implications, economic and marketing possibilities and personal experiences are some of the topics explored and they demonstrate clearly why interest has grown so rapidly in the relationships between the traditional and the new technological advancements in tourism because of AI and related developments.’