Edited by Rosanna Leung, Associate Professor of Graduate Institute of Hospitality Management, National Kaohsiung University of Hospitality and Tourism, Hsuan Hsu, Assistant Professor, Department of Marketing and Distribution Management, National Kaohsiung University of Science and Technology, Taiwan and Peter O’Connor, Professor of Strategic Management, Business School, University of South Australia, Australia

• ContentsPreface xii1 An introduction to smart hospitality 1Peter O’Connor, Hsuan Hsu, and Rosanna LeungPART I DATA – THE LIFEBLOOD OF SMART HOSPITALITY2 Communication protocols and standards in smarthospitality 21Meng-Jun Hsu3 A framework for the development of big data analyticcapability by hospitality organizations 55Alinda KokkinouPART II SMARTNESS AND THE HOSPITALITY VALUE CHAIN4 Cloud-based revenue management and distributionchannels in smart hospitality 77László Kökény, Márk Miskolczi, and Melinda Jászberényi5 Interoperable HR systems in the hospitality industry 91Radha Pavitra Yalamarti6 Smart housekeeping: Understanding the barriers thathousekeepers face in the smart hospitality industry 101Nick Kalsi, Fiona Carroll, Katarzyna Minor , Bola Omisade,and Jon PlattsPART III SMARTNESS AND THE CUSTOMER EXPERIENCE7 Towards smarter co-creation in the design of touristexperiences 123Sara Alonso-Muñoz and Rocío González-Sánchez8 The potential of smart hospitality in the sports eventsecosystem 139Salar Kuhzady, Sardar Mohammadi, and Seyyed Iman GhaffarisadrPART IV FUTURE SMART HOSPITALITY9 Smart hospitality and the metaverse 159Evrim Çeltek10 Beyond reality: Leveraging virtual reality for innovation inhospitality marketing and training 177Tsz-Wai Lui11 Smart hotel buildings and implications for sustainability andguest experience 195Kuan-Wen Lin and Rosanna Leung12 Smart hospitality: Reflecting on today, inspiring tomorrow 207Hsuan Hsu, Rosanna Leung, and Peter O’Connor

‘This comprehensive volume offers a forward-thinking exploration of smart hospitality, blending cutting-edge technologies with human-centered design to enhance operational efficiency, guest experience, and sustainability. It serves as a vital resource for academics and industry professionals seeking to understand and implement intelligent, interconnected systems in the evolving hospitality landscape.’