Edited by John Qi Dong, Associate Professor of Information Systems, Nanyang Business School, Nanyang Technological University, Singapore and Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen, the Netherlands

• Contents1 Introduction to A Research Agenda for DigitalTransformation 1John Qi Dong and Peter C. VerhoefPART I MULTIDISCIPLINARY PERSPECTIVES ONDIGITAL TRANSFORMATION2 A strategic innovation perspective on digitaltransformation: the example of small and mediumenterprises 11Thijs Broekhuizen, Dinh Khoi Nguyen and NicolaiEtienne Fabian3 A process-oriented perspective on digitaltransformation 45Jan vom Brocke, Manuel Weber and Gregor Kipping4 A market-oriented perspective on digital transformation 69P. K. Kannan and H. Alice LiPART II CAPABILITIES AND RESOURCES OF DIGITALTRANSFORMATION5 Data science in digital transformation 93Jaap E. Wieringa6 Retail platformization in digital transformation 131Julian R. K. Wichmann and Werner J. Reinartz7 Open innovation in digital transformation 165Chee-Wee Tan and Bingqing Xiong8 Supply chain and logistics in digital transformation 187Ilke Bakir, Marjolein Aerts-Veenstra, Kees JanRoodbergen and A. Berfu ÜnalPART III IMPLEMENTATION AND IMPACT OF DIGITALTRANSFORMATION9 Change management for digital transformation 227Albert Boonstra10 Cybersecurity management for digital transformation 257Guy Alain Sylvanus Kouyo, Rohit Nishant and Hager Khechine11 Data analysis for digital transformation: theexample of willingness to share personal information 283Christopher Schumacker, Felix Eggers, Peter C.Verhoef and Peter Maas12 Business ethics for digital transformation 331Daniel Malan

‘I warmly recommend this book as a valuable contribution to Elgar's series of Research Agendas and indeed as a handbook that will inspire researchers in the digital transformation domain to consider multidisciplinary perspectives in their future research endeavours.’

Edited by John Qi Dong, Associate Professor of Information Systems, Nanyang Business School, Nanyang Technological University, Singapore and Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen, the Netherlands

• Contents1 Introduction to A Research Agenda for DigitalTransformation 1John Qi Dong and Peter C. VerhoefPART I MULTIDISCIPLINARY PERSPECTIVES ONDIGITAL TRANSFORMATION2 A strategic innovation perspective on digitaltransformation: the example of small and mediumenterprises 11Thijs Broekhuizen, Dinh Khoi Nguyen and NicolaiEtienne Fabian3 A process-oriented perspective on digitaltransformation 45Jan vom Brocke, Manuel Weber and Gregor Kipping4 A market-oriented perspective on digital transformation 69P. K. Kannan and H. Alice LiPART II CAPABILITIES AND RESOURCES OF DIGITALTRANSFORMATION5 Data science in digital transformation 93Jaap E. Wieringa6 Retail platformization in digital transformation 131Julian R. K. Wichmann and Werner J. Reinartz7 Open innovation in digital transformation 165Chee-Wee Tan and Bingqing Xiong8 Supply chain and logistics in digital transformation 187Ilke Bakir, Marjolein Aerts-Veenstra, Kees JanRoodbergen and A. Berfu ÜnalPART III IMPLEMENTATION AND IMPACT OF DIGITALTRANSFORMATION9 Change management for digital transformation 227Albert Boonstra10 Cybersecurity management for digital transformation 257Guy Alain Sylvanus Kouyo, Rohit Nishant and Hager Khechine11 Data analysis for digital transformation: theexample of willingness to share personal information 283Christopher Schumacker, Felix Eggers, Peter C.Verhoef and Peter Maas12 Business ethics for digital transformation 331Daniel Malan

‘I warmly recommend this book as a valuable contribution to Elgar's series of Research Agendas and indeed as a handbook that will inspire researchers in the digital transformation domain to consider multidisciplinary perspectives in their future research endeavours.’

Edited by John Qi Dong, Associate Professor of Information Systems, Nanyang Business School, Nanyang Technological University, Singapore and Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen, the Netherlands

• Contents1 Introduction to A Research Agenda for DigitalTransformation 1John Qi Dong and Peter C. VerhoefPART I MULTIDISCIPLINARY PERSPECTIVES ONDIGITAL TRANSFORMATION2 A strategic innovation perspective on digitaltransformation: the example of small and mediumenterprises 11Thijs Broekhuizen, Dinh Khoi Nguyen and NicolaiEtienne Fabian3 A process-oriented perspective on digitaltransformation 45Jan vom Brocke, Manuel Weber and Gregor Kipping4 A market-oriented perspective on digital transformation 69P. K. Kannan and H. Alice LiPART II CAPABILITIES AND RESOURCES OF DIGITALTRANSFORMATION5 Data science in digital transformation 93Jaap E. Wieringa6 Retail platformization in digital transformation 131Julian R. K. Wichmann and Werner J. Reinartz7 Open innovation in digital transformation 165Chee-Wee Tan and Bingqing Xiong8 Supply chain and logistics in digital transformation 187Ilke Bakir, Marjolein Aerts-Veenstra, Kees JanRoodbergen and A. Berfu ÜnalPART III IMPLEMENTATION AND IMPACT OF DIGITALTRANSFORMATION9 Change management for digital transformation 227Albert Boonstra10 Cybersecurity management for digital transformation 257Guy Alain Sylvanus Kouyo, Rohit Nishant and Hager Khechine11 Data analysis for digital transformation: theexample of willingness to share personal information 283Christopher Schumacker, Felix Eggers, Peter C.Verhoef and Peter Maas12 Business ethics for digital transformation 331Daniel Malan

‘I warmly recommend this book as a valuable contribution to Elgar's series of Research Agendas and indeed as a handbook that will inspire researchers in the digital transformation domain to consider multidisciplinary perspectives in their future research endeavours.’