"Social psychology urgently needs greater rapprochement between its theories. This valuable volume directly addresses this need. With the social representations paradigm as their starting point, Deaux and Philogene have assembled a diverse selection of 24 essays. American readers especially will benefit from the book's many European authors and wide-ranging bibliography." Thomas F. Pettigrew, University of California, Santa Cruz"This brilliant collection of essays is going to become a seminal reader for cultural psychologists on both sides of the Atlantic." Richard A. Shweder, University of Chicago "The book consists of an excellent and highly diverse collection of essays" Ivana Markova, University of Stirling, Journal of Community and Applied Social Psychology, Vol.13, No.5, September-October 2003