Geoffrey Jones is Joseph C. Wilson Professor of Business Administration, Harvard Business School. He previously taught at the universities of Cambridge and Reading, and at the London School of Economics, in the U.K. He is the author and editor of many books and articles on the history of international business, including British Multinational Banking 1830-1990 (OUP, 1993), Merchants to Multinationals (OUP, 2000), and Multinationals and Global Capitalism (OUP, 2005). He is a former President of both the European Business History Association and the Business History Conference of the United States, is co-editor of the journal Business History Review, and editor of the forthcoming Oxford Handbook of Business History.

• Introduction ; PART I: STRATEGY AND PERFORMANCE ; 1. Heritage and Challenges ; 2. Managing Diversity ; 3. New and Old Worlds ; 4. Rethinking Unilever ; PART II: DYNAMICS AND ROUTINES ; 5. Brands and Marketing ; 6. Risk and Reward in Emerging Markets ; 7. Trading, Plantations, and Chemicals ; 8. Human Resource Management ; 9. Corporate Culture ; 10. Innovation ; 11. Acquisitions ; 12. Corporate Image and Voice ; Epilogue: Paths to Growth

Unilever is sprawling business, difficult to describe in 350 pages let alone interpret, and Professor Jones makes a good fist of dealing with the complexity, force-fitting reality into neat chapters without much distortion.

Geoffrey Jones is Joseph C. Wilson Professor of Business Administration, Harvard Business School. He previously taught at the universities of Cambridge and Reading, and at the London School of Economics, in the U.K. He is the author and editor of many books and articles on the history of international business, including British Multinational Banking 1830-1990 (OUP, 1993), Merchants to Multinationals (OUP, 2000), and Multinationals and Global Capitalism (OUP, 2005). He is a former President of both the European Business History Association and the Business History Conference of the United States, is co-editor of the journal Business History Review, and editor of the forthcoming Oxford Handbook of Business History.

• Introduction ; PART I: STRATEGY AND PERFORMANCE ; 1. Heritage and Challenges ; 2. Managing Diversity ; 3. New and Old Worlds ; 4. Rethinking Unilever ; PART II: DYNAMICS AND ROUTINES ; 5. Brands and Marketing ; 6. Risk and Reward in Emerging Markets ; 7. Trading, Plantations, and Chemicals ; 8. Human Resource Management ; 9. Corporate Culture ; 10. Innovation ; 11. Acquisitions ; 12. Corporate Image and Voice ; Epilogue: Paths to Growth

Unilever is sprawling business, difficult to describe in 350 pages let alone interpret, and Professor Jones makes a good fist of dealing with the complexity, force-fitting reality into neat chapters without much distortion.

Geoffrey Jones is Joseph C. Wilson Professor of Business Administration, Harvard Business School. He previously taught at the universities of Cambridge and Reading, and at the London School of Economics, in the U.K. He is the author and editor of many books and articles on the history of international business, including British Multinational Banking 1830-1990 (OUP, 1993), Merchants to Multinationals (OUP, 2000), and Multinationals and Global Capitalism (OUP, 2005). He is a former President of both the European Business History Association and the Business History Conference of the United States, is co-editor of the journal Business History Review, and editor of the forthcoming Oxford Handbook of Business History.

• Introduction ; PART I: STRATEGY AND PERFORMANCE ; 1. Heritage and Challenges ; 2. Managing Diversity ; 3. New and Old Worlds ; 4. Rethinking Unilever ; PART II: DYNAMICS AND ROUTINES ; 5. Brands and Marketing ; 6. Risk and Reward in Emerging Markets ; 7. Trading, Plantations, and Chemicals ; 8. Human Resource Management ; 9. Corporate Culture ; 10. Innovation ; 11. Acquisitions ; 12. Corporate Image and Voice ; Epilogue: Paths to Growth

Unilever is sprawling business, difficult to describe in 350 pages let alone interpret, and Professor Jones makes a good fist of dealing with the complexity, force-fitting reality into neat chapters without much distortion.