FRANK P. JOZSA, JR. is Associate Professor of Economics and Business Administration at Pfeiffer University. His publications have appeared in Athletic Business, the Carolina Journal, the Wall Street Journal Review of Books, and in the Proceedings: International Conference on Sports Business.JOHN J. GUTHRIE, JR. was Associate Professor of History and Economics at Daytona Beach Community College. He is the author or co-author of a number of books including The Florida Land Boom: Speculation, Money, and the Banks (Quorum, 1995) and Keepers of the Spirits: The Judicial Response to Prohibition Enforcement in Florida, 1885-1935 (Greenwood Press, 1998).