Edited by Karin Wigger, Department of Management and Engineering, Linköping University, Sweden and Associate Professor of Entrepreneurship, Nord University Business School, Nord University, Lise Aaboen, Professor of Technology-Based Entrepreneurship, Department of Industrial Economics and Technology Management, Norwegian University of Science and Technology (NTNU), Dag Håkon Haneberg, Associate Professor of Entrepreneurship, Department of Industrial Economics and Technology Management, Norwegian University of Science and Technology (NTNU), Siri Jakobsen, Associate Professor of Innovation, Nord University Business School, Nord University and Thomas Lauvås, Associate Professor of Innovation, Nord University Business School, Nord University, Norway

• Contents: PART I INTRODUCTION1 Case-based entrepreneurship education in and for the Nordic region 2Lise Aaboen, Dag Håkon Haneberg, Siri Jakobsen,Thomas Lauvås, and Karin WiggerPART II REFRAMING THE CASE METHOD FOR TEACHINGENTREPRENEURSHIPFRAMING THE CASE METHOD FOR ENTREPRENEURSHIP EDUCATION2 Understanding cases as narratives in entrepreneurship education:a conceptual framework 20Michael Breum Ramsgaard and Robert D. Austin3 How to conduct live cases in entrepreneurship education 31Meredith Woodwark and Karin Schnarr4 Bringing environmental sustainability and the circular economy intoentrepreneurship education with stakeholders: four case methodsfrom hackathons to role-model cases 40Leena Aarikka-Stenroos, Anil Engez, Linnea Harala,Kaisa Henttonen, Hanna Lehtimäki, and Sara Malve-AhlrothAPPLYING THE CASE METHOD IN ENTREPRENEURSHIP EDUCATION5 Experiences from live casework with Nordic micro-enterprises:contextualizing learning designs in entrepreneurship education 54Mette Lindahl Thomassen and Michael Breum Ramsgaard6 Using self as case in teach-the-teacher courses in entrepreneurshipto reflect on experiences as student and teacher 67Mats Westerberg7 Teaching together in entrepreneurship education: live case method 76Sanna Ilonen and Ulla Hytti8 The moral perils when positioning student entrepreneurs in real-lifecontexts: balancing the nature–nurture of educative live case experience 87Gustav HäggMETHODS FOR CASE TEACHING IN ENTREPRENEURSHIP EDUCATION9 Student case development based on entrepreneurial experiences:a guide for entrepreneurship educators 98Even Haug Larsen and Karoline Kaspersen10 Student challenges in entrepreneurship education: planning foruncertainty 110Sølvi Solvoll and Dag Håkon Haneberg11 Teaching as guiding: live business cases 121Bjørn Willy Åmo12 From Utopia to sustainable entrepreneurship: a novel case methodology 130Karin Wigger, Ingebjørg Vestrum, Fufen Jin, and Sølvi SolvollPART III TEACHING CASES FROM THE NORDICSTHE JOURNEY OF BECOMING AND BEING AN ENTREPRENEUR13 Arts student applying effectual principles and various value perspectives 141Vegar Lein Ausrød and Helle Meibom Færgemann14 Fishing for sustainability: a case about recreational fishing, tourism,and sustainable entrepreneurship 150Ulrika Persson-Fischier, Göran Lindström, Magnus Larsson, andPatrik Rönnbäck15 From university research to student-driven spin-off: the case of Biodata 163Katja Lahikainen, Markku Ikävalko, Noora Heino, and Terhi Virkki-Hatakka16 ‘Cultivating and fighting at the same time’: an immigrant’sinnovative entrepreneurial journey in the agricultural scene in Norway 172Norma Wong and Marte C. W. Solheim17 ZU4R bicycle-wear: from pain to world leadership 184Bjørn Willy ÅmoEARLY-PHASE CENTURE CREATION18 DataBoard ApS: start-ups and downs 194Thomas J. Howard, Carina Lomberg, Rasmus Bushøj, andJesper Hart-Hansen19 Fabricomp AB: developing a collaboration strategy for a newlystarted university spin-off company in Sweden 203Jens Laage-Hellman and Frida Lind20 Sustainable entrepreneurship: firm growth and the balancebetween saving the planet, people, and profits 217Martin Senderovitz, Simon Jebsen, and Hannah Suder21 Entrepreneurship on a deadline: the role of time constraints instudent ventures 228Jørgen Veisdal22 HydroSafe: Emma’s investment issues 237Torgeir Aadland and Roger SørheimACTING ENTREPRENEURIALLY IN ESTABLISHED ORGANIZATIONS23 ‘I cannot give up now!’: the story of a Norwegian public sectorentrepreneur’s endeavours to revolutionize communicationbetween two healthcare organizations 245Petter Gullmark and Ingebjørg Vestrum24 Running the firm and the island: social, economic, andenvironmental sustainability at Kvarøy Fish Farm 258Thomas Lauvås, Siri Jakobsen, Karin Wigger, and Morten Dahle Selfors25 Steering the global value chain of an SME under uncertainty: thecase of GlobeNet 270Taina Eriksson and Niina Nummela26 Mobilizing resources for developing a community enterprise ina rural community: the case of a jazz music festival 275Ingebjørg Vestrum27 Going sustainable in a traditional industry?: seizing opportunities inthe furniture industry 288Thomas Lauvås and Siri JakobsenIndex

‘Entrepreneurship education is a rapidly growing research and teaching field. This volume offers a comprehensive and critical discussion of how to design and utilize the case method for increased entrepreneurial learning from a Nordic perspective. Containing both concepts and practices in case teaching as well as actual cases, the volume provides an outstanding collection of works that expands our understanding of case-based entrepreneurship education.’

Edited by Karin Wigger, Department of Management and Engineering, Linköping University, Sweden and Associate Professor of Entrepreneurship, Nord University Business School, Nord University, Lise Aaboen, Professor of Technology-Based Entrepreneurship, Department of Industrial Economics and Technology Management, Norwegian University of Science and Technology (NTNU), Dag Håkon Haneberg, Associate Professor of Entrepreneurship, Department of Industrial Economics and Technology Management, Norwegian University of Science and Technology (NTNU), Siri Jakobsen, Associate Professor of Innovation, Nord University Business School, Nord University and Thomas Lauvås, Associate Professor of Innovation, Nord University Business School, Nord University, Norway

• Contents: PART I INTRODUCTION1 Case-based entrepreneurship education in and for the Nordic region 2Lise Aaboen, Dag Håkon Haneberg, Siri Jakobsen,Thomas Lauvås, and Karin WiggerPART II REFRAMING THE CASE METHOD FOR TEACHINGENTREPRENEURSHIPFRAMING THE CASE METHOD FOR ENTREPRENEURSHIP EDUCATION2 Understanding cases as narratives in entrepreneurship education:a conceptual framework 20Michael Breum Ramsgaard and Robert D. Austin3 How to conduct live cases in entrepreneurship education 31Meredith Woodwark and Karin Schnarr4 Bringing environmental sustainability and the circular economy intoentrepreneurship education with stakeholders: four case methodsfrom hackathons to role-model cases 40Leena Aarikka-Stenroos, Anil Engez, Linnea Harala,Kaisa Henttonen, Hanna Lehtimäki, and Sara Malve-AhlrothAPPLYING THE CASE METHOD IN ENTREPRENEURSHIP EDUCATION5 Experiences from live casework with Nordic micro-enterprises:contextualizing learning designs in entrepreneurship education 54Mette Lindahl Thomassen and Michael Breum Ramsgaard6 Using self as case in teach-the-teacher courses in entrepreneurshipto reflect on experiences as student and teacher 67Mats Westerberg7 Teaching together in entrepreneurship education: live case method 76Sanna Ilonen and Ulla Hytti8 The moral perils when positioning student entrepreneurs in real-lifecontexts: balancing the nature–nurture of educative live case experience 87Gustav HäggMETHODS FOR CASE TEACHING IN ENTREPRENEURSHIP EDUCATION9 Student case development based on entrepreneurial experiences:a guide for entrepreneurship educators 98Even Haug Larsen and Karoline Kaspersen10 Student challenges in entrepreneurship education: planning foruncertainty 110Sølvi Solvoll and Dag Håkon Haneberg11 Teaching as guiding: live business cases 121Bjørn Willy Åmo12 From Utopia to sustainable entrepreneurship: a novel case methodology 130Karin Wigger, Ingebjørg Vestrum, Fufen Jin, and Sølvi SolvollPART III TEACHING CASES FROM THE NORDICSTHE JOURNEY OF BECOMING AND BEING AN ENTREPRENEUR13 Arts student applying effectual principles and various value perspectives 141Vegar Lein Ausrød and Helle Meibom Færgemann14 Fishing for sustainability: a case about recreational fishing, tourism,and sustainable entrepreneurship 150Ulrika Persson-Fischier, Göran Lindström, Magnus Larsson, andPatrik Rönnbäck15 From university research to student-driven spin-off: the case of Biodata 163Katja Lahikainen, Markku Ikävalko, Noora Heino, and Terhi Virkki-Hatakka16 ‘Cultivating and fighting at the same time’: an immigrant’sinnovative entrepreneurial journey in the agricultural scene in Norway 172Norma Wong and Marte C. W. Solheim17 ZU4R bicycle-wear: from pain to world leadership 184Bjørn Willy ÅmoEARLY-PHASE CENTURE CREATION18 DataBoard ApS: start-ups and downs 194Thomas J. Howard, Carina Lomberg, Rasmus Bushøj, andJesper Hart-Hansen19 Fabricomp AB: developing a collaboration strategy for a newlystarted university spin-off company in Sweden 203Jens Laage-Hellman and Frida Lind20 Sustainable entrepreneurship: firm growth and the balancebetween saving the planet, people, and profits 217Martin Senderovitz, Simon Jebsen, and Hannah Suder21 Entrepreneurship on a deadline: the role of time constraints instudent ventures 228Jørgen Veisdal22 HydroSafe: Emma’s investment issues 237Torgeir Aadland and Roger SørheimACTING ENTREPRENEURIALLY IN ESTABLISHED ORGANIZATIONS23 ‘I cannot give up now!’: the story of a Norwegian public sectorentrepreneur’s endeavours to revolutionize communicationbetween two healthcare organizations 245Petter Gullmark and Ingebjørg Vestrum24 Running the firm and the island: social, economic, andenvironmental sustainability at Kvarøy Fish Farm 258Thomas Lauvås, Siri Jakobsen, Karin Wigger, and Morten Dahle Selfors25 Steering the global value chain of an SME under uncertainty: thecase of GlobeNet 270Taina Eriksson and Niina Nummela26 Mobilizing resources for developing a community enterprise ina rural community: the case of a jazz music festival 275Ingebjørg Vestrum27 Going sustainable in a traditional industry?: seizing opportunities inthe furniture industry 288Thomas Lauvås and Siri JakobsenIndex

‘Entrepreneurship education is a rapidly growing research and teaching field. This volume offers a comprehensive and critical discussion of how to design and utilize the case method for increased entrepreneurial learning from a Nordic perspective. Containing both concepts and practices in case teaching as well as actual cases, the volume provides an outstanding collection of works that expands our understanding of case-based entrepreneurship education.’

Edited by Karin Wigger, Department of Management and Engineering, Linköping University, Sweden and Associate Professor of Entrepreneurship, Nord University Business School, Nord University, Lise Aaboen, Professor of Technology-Based Entrepreneurship, Department of Industrial Economics and Technology Management, Norwegian University of Science and Technology (NTNU), Dag Håkon Haneberg, Associate Professor of Entrepreneurship, Department of Industrial Economics and Technology Management, Norwegian University of Science and Technology (NTNU), Siri Jakobsen, Associate Professor of Innovation, Nord University Business School, Nord University and Thomas Lauvås, Associate Professor of Innovation, Nord University Business School, Nord University, Norway

• Contents: PART I INTRODUCTION1 Case-based entrepreneurship education in and for the Nordic region 2Lise Aaboen, Dag Håkon Haneberg, Siri Jakobsen,Thomas Lauvås, and Karin WiggerPART II REFRAMING THE CASE METHOD FOR TEACHINGENTREPRENEURSHIPFRAMING THE CASE METHOD FOR ENTREPRENEURSHIP EDUCATION2 Understanding cases as narratives in entrepreneurship education:a conceptual framework 20Michael Breum Ramsgaard and Robert D. Austin3 How to conduct live cases in entrepreneurship education 31Meredith Woodwark and Karin Schnarr4 Bringing environmental sustainability and the circular economy intoentrepreneurship education with stakeholders: four case methodsfrom hackathons to role-model cases 40Leena Aarikka-Stenroos, Anil Engez, Linnea Harala,Kaisa Henttonen, Hanna Lehtimäki, and Sara Malve-AhlrothAPPLYING THE CASE METHOD IN ENTREPRENEURSHIP EDUCATION5 Experiences from live casework with Nordic micro-enterprises:contextualizing learning designs in entrepreneurship education 54Mette Lindahl Thomassen and Michael Breum Ramsgaard6 Using self as case in teach-the-teacher courses in entrepreneurshipto reflect on experiences as student and teacher 67Mats Westerberg7 Teaching together in entrepreneurship education: live case method 76Sanna Ilonen and Ulla Hytti8 The moral perils when positioning student entrepreneurs in real-lifecontexts: balancing the nature–nurture of educative live case experience 87Gustav HäggMETHODS FOR CASE TEACHING IN ENTREPRENEURSHIP EDUCATION9 Student case development based on entrepreneurial experiences:a guide for entrepreneurship educators 98Even Haug Larsen and Karoline Kaspersen10 Student challenges in entrepreneurship education: planning foruncertainty 110Sølvi Solvoll and Dag Håkon Haneberg11 Teaching as guiding: live business cases 121Bjørn Willy Åmo12 From Utopia to sustainable entrepreneurship: a novel case methodology 130Karin Wigger, Ingebjørg Vestrum, Fufen Jin, and Sølvi SolvollPART III TEACHING CASES FROM THE NORDICSTHE JOURNEY OF BECOMING AND BEING AN ENTREPRENEUR13 Arts student applying effectual principles and various value perspectives 141Vegar Lein Ausrød and Helle Meibom Færgemann14 Fishing for sustainability: a case about recreational fishing, tourism,and sustainable entrepreneurship 150Ulrika Persson-Fischier, Göran Lindström, Magnus Larsson, andPatrik Rönnbäck15 From university research to student-driven spin-off: the case of Biodata 163Katja Lahikainen, Markku Ikävalko, Noora Heino, and Terhi Virkki-Hatakka16 ‘Cultivating and fighting at the same time’: an immigrant’sinnovative entrepreneurial journey in the agricultural scene in Norway 172Norma Wong and Marte C. W. Solheim17 ZU4R bicycle-wear: from pain to world leadership 184Bjørn Willy ÅmoEARLY-PHASE CENTURE CREATION18 DataBoard ApS: start-ups and downs 194Thomas J. Howard, Carina Lomberg, Rasmus Bushøj, andJesper Hart-Hansen19 Fabricomp AB: developing a collaboration strategy for a newlystarted university spin-off company in Sweden 203Jens Laage-Hellman and Frida Lind20 Sustainable entrepreneurship: firm growth and the balancebetween saving the planet, people, and profits 217Martin Senderovitz, Simon Jebsen, and Hannah Suder21 Entrepreneurship on a deadline: the role of time constraints instudent ventures 228Jørgen Veisdal22 HydroSafe: Emma’s investment issues 237Torgeir Aadland and Roger SørheimACTING ENTREPRENEURIALLY IN ESTABLISHED ORGANIZATIONS23 ‘I cannot give up now!’: the story of a Norwegian public sectorentrepreneur’s endeavours to revolutionize communicationbetween two healthcare organizations 245Petter Gullmark and Ingebjørg Vestrum24 Running the firm and the island: social, economic, andenvironmental sustainability at Kvarøy Fish Farm 258Thomas Lauvås, Siri Jakobsen, Karin Wigger, and Morten Dahle Selfors25 Steering the global value chain of an SME under uncertainty: thecase of GlobeNet 270Taina Eriksson and Niina Nummela26 Mobilizing resources for developing a community enterprise ina rural community: the case of a jazz music festival 275Ingebjørg Vestrum27 Going sustainable in a traditional industry?: seizing opportunities inthe furniture industry 288Thomas Lauvås and Siri JakobsenIndex

‘Entrepreneurship education is a rapidly growing research and teaching field. This volume offers a comprehensive and critical discussion of how to design and utilize the case method for increased entrepreneurial learning from a Nordic perspective. Containing both concepts and practices in case teaching as well as actual cases, the volume provides an outstanding collection of works that expands our understanding of case-based entrepreneurship education.’