Cinzia Bottini received her Ph.D. from the School of Art, Design and Media at Nanyang Technological University in Singapore (2016). She graduated in Philosophy (2004) and earned a Master degree in Philosophical Studies with an emphasis on fine art and cinema from the University of Milan (2010). She has worked as a journalist for radio, magazine and television, and she has written about the history and theory of animation for the following journals and book: ITINERA – Rivista di Filosofia e di Teoria delle Arti; Animation – A World History by Giannalberto Bendazzi; Animation Studies Online Journal; Cabiria – Studi di Cinema; and The International Journal of Visual Design (co-author).

• Preface. Introduction. UPA Within the Historical and Cultural Framework of Cold War America. The UPA Production System. The Birth of Style: Modern Art, Graphics Design, Advertising and Animation in the '30s and '50s. UPA Films as Simplified Visual Language in Animation. The UPA Formula. Conclusion. Appendix.

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Cinzia Bottini received her Ph.D. from the School of Art, Design and Media at Nanyang Technological University in Singapore (2016). She graduated in Philosophy (2004) and earned a Master degree in Philosophical Studies with an emphasis on fine art and cinema from the University of Milan (2010). She has worked as a journalist for radio, magazine and television, and she has written about the history and theory of animation for the following journals and book: ITINERA – Rivista di Filosofia e di Teoria delle Arti; Animation – A World History by Giannalberto Bendazzi; Animation Studies Online Journal; Cabiria – Studi di Cinema; and The International Journal of Visual Design (co-author).

• Preface. Introduction. UPA Within the Historical and Cultural Framework of Cold War America. The UPA Production System. The Birth of Style: Modern Art, Graphics Design, Advertising and Animation in the '30s and '50s. UPA Films as Simplified Visual Language in Animation. The UPA Formula. Conclusion. Appendix.

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Cinzia Bottini received her Ph.D. from the School of Art, Design and Media at Nanyang Technological University in Singapore (2016). She graduated in Philosophy (2004) and earned a Master degree in Philosophical Studies with an emphasis on fine art and cinema from the University of Milan (2010). She has worked as a journalist for radio, magazine and television, and she has written about the history and theory of animation for the following journals and book: ITINERA – Rivista di Filosofia e di Teoria delle Arti; Animation – A World History by Giannalberto Bendazzi; Animation Studies Online Journal; Cabiria – Studi di Cinema; and The International Journal of Visual Design (co-author).

• Preface. Introduction. UPA Within the Historical and Cultural Framework of Cold War America. The UPA Production System. The Birth of Style: Modern Art, Graphics Design, Advertising and Animation in the '30s and '50s. UPA Films as Simplified Visual Language in Animation. The UPA Formula. Conclusion. Appendix.

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