Redefining Media in the Digital Age

Paolo Sigismondi, MBA, PhD, is Clinical Professor of Communication at the Annenberg School for Communication and Journalism of the University of Southern California (USC, Los Angeles, CA, USA). His primary research and teaching interests focus on the phenomena of globalization forged by new technologies and economic forces such as multinational corporations, especially media, advertising and entertainment conglomerates, and their multifaceted economic, political, social, and linguistic impact on societies around the world. He has a background as an international executive with more than a decade of work experience in the global media and entertainment industry. His research has been presented at international conferences and published in leading academic journals. He is the author of the book The Digital Glocalization of Entertainment: New Paradigms in the 21st Century Global Mediascape and the editor of the volume World Entertainment Media: Global, Regional and Local Perspective.

• Introduction: The Digital Glocalization Challenge.- Hollywood's Redefined Global Primacy in a Landscape Shaped by Streaming Platforms.- Scripted vs. Non-Scripted Entertainment for Global Audiences.- The Modus Operendi of the New Digital Platforms.- Conclusion: New Directions for the Global Media Industry on the Rebound.