Limukani Mathe is a Research Fellow in the Research Focus Area of Social Transformation at the North-West University. He is also attached to the School of Communication at North-West University as Lecturer for Journalism and Media Studies. He previously taught Journalism and Media Studies at the University of Johannesburg and the University of Fort Hare. He holds a PhD from the University of Fort Hare.Gilbert Motsaathebe is a Full Professor at the North-West University where he is attached to the Indigenous Language Media in Africa (ILMA) research entity as a Research Professor. He previously taught Journalism at the United Arab Emirates University, the University of Johannesburg and the Cape Peninsula University of Technology. He holds a PhD from the University of the Witwatersrand.