Recasting the Disney Princess in an Era of New Media and Social Movements

Häftad, Engelska, 2022

639 kr

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In the late 2000s, the Walt Disney Company expanded, rebranded, and recast itself around “woke,” empowered entertainment. This new era revitalized its princess franchise, seeking to elevate its female characters into heroes who save the day. Recasting the Disney Princess in an Era of New Media and Social Movements analyzes the way that the Walt Disney Company has co-opted contemporary social discourse, incorporating how audiences interpret their world through new media and activism into the company’s branding initiatives, programming, and films. The contributors in this collection study the company’s most iconic franchise, the Disney princesses, to evaluate how the company has addressed the patriarchy its own legacy cemented. Recasting the Disney Princess outlines how the current Disney era reflects changes in a global society where audiences are empowered by new media and social justice movements.

Produktinformation

Utgivningsdatum2022-03-08
Mått153 x 230 x 26 mm
Vikt544 g
FormatHäftad
SpråkEngelska
Antal sidor386
FörlagBloomsbury Publishing Plc
ISBN9781793604033

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Part I: Rebranding the Disney PrincessChapter One: Recasting the Disney Princess in an Era of New Media and Social MovementsShearon RobertsChapter Two: Diversity Sells: The Dollars and Cents of Woke RebrandingShaniece B. Bickham and Shearon RobertsChapter Three: Sofia the First: A Princess Life Fit for a Preschool AudienceSarah MabenChapter Four: From Princess to Heroine: Expanding Representations of Girls and WomenJana Thomas and Holly SpeckChapter Five: Pop, Hip-Hop, and the Hamiltonization of the Disney SoundtrackDaron Roberts and Turon NicholasPart II: Diversifying the Disney PrincessChapter Six: Elena of Avalor and Mama Coco: Latina Sheroes and Knowledge KeepersAlberto Rodriguez and Veronica N. DurantChapter Seven: #NolaBorn: Tiana and the Road Home for New Orleans ResidentsSheryl Kennedy HaydelChapter Eight: Moana: The Daughter of the Chief and Polynesian (in)VisibilityJenny BanhChapter Nine: #MakeMulanRight: Retracing the Genealogy of Mulan from Ancient Chinese Tale

Recasting the Disney Princess in an Era of New Media and Social Movements brings together a wide range of scholars to provide up to date analyses on the many faces of contemporary Disney productions. Written in a highly accessible style and taking up central issues of gender, sexuality, race, ethnicity, generation, and nation, the chapters in this book explore most of the recent Disney hits in relation to issues of difference and diversity. As such this book makes an excellent addition to the growing field of Disney studies.