Reality Check

How VR and AR Can Supercharge Your Business

Häftad, Engelska, 2025

Av Jeremy Dalton

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Is immersive tech just hype, or your next strategic advantage? Reality Check is a practical guide for senior leaders, strategists and innovation professionals who want to understand how virtual, augmented and extended reality (VR, AR and XR) can deliver real business value. Despite years of buzz, immersive technologies remain underused outside of gaming and demos. Jeremy Dalton cuts through the noise, offering a clear view of how these tools are already transforming industries, from manufacturing and healthcare to education, retail and beyond. You'll learn how to: - Separate short-term trends from scalable, long-term XR applications - Identify high-impact use cases to improve efficiency, productivity and engagement - Integrate immersive tech into your business model with minimal disruption - Evaluate ROI, infrastructure needs and leadership buy-in for emerging tech adoption Featuring interviews with pioneers and case studies from leading organizations, Reality Check helps you lead with clarity, adopt with purpose and stay ahead of the curve in a fast-moving digital landscape. Themes include: immersive technology, XR strategy, business innovation, digital transformation, future of work, competitive advantage

Produktinformation

Utgivningsdatum2025-06-03
Mått156 x 234 x 19 mm
Vikt478 g
FormatHäftad
SpråkEngelska
Antal sidor280
Upplaga2
FörlagKogan Page Ltd
ISBN9781398618749

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Jeremy Dalton has delivered immersive technology solutions and insights for the Fortune 500, startups, NGOs, and government clients worldwide. He established PwC's first dedicated VR/AR team globally and served as an expert on the topic for the World Economic Forum. His work has featured in the Financial Times, the Economist and the BBC, and has been cited by industry leaders including Google and Microsoft. He is currently focused on the cutting-edge integration of XR with AI and other emerging technologies, exploring how this convergence can help deliver even greater business impact. He is based in London, UK

Chapter - 01: Loading…;Chapter - 02: Why XR means business;Chapter - 03: Learning and development;Chapter - 04: XR and operations;Chapter - 05: Sales and marketing;Chapter - 06: The five stages of XR implementation;Chapter - 07: Discovery challenges;Chapter - 08: Design and develop opportunities;Chapter - 09: Creating quality XR content;Chapter - 10: XR myths and misconceptions;Chapter - 11: Why now?:Chapter - 12: Conclusion;Chapter - 13: The machinery behind XR

"It has been an enlightening experience watching Jeremy Dalton explore and explain the world of VR and AR to the rest of us for the past years. Experiences are also the core foundation of any value-adding XR delivery, and there is still so much more value for businesses to unlock with this technology. That is why this book is so important. In his book, Jeremy Dalton democratizes the understanding of both the problem and the possibilities with XR technology. This book is a must-read for businesses and practitioners who want to understand the past, present, and future of this field."