Marko Kohtamäki is Professor of Strategy and Director of the ‘Networked Value Systems’ (NeVS) research program at the University of Vaasa, Finland. Professor Kohtamäki is also a visiting professor at Luleå University of Technology, Sweden, and takes special interest in industrial service business or servitization, strategic practices, and business intelligence or management information systems in technology companies. He has published in several distinguished international journals, such as Strategic Management Journal, Industrial Marketing Management, Journal of Business Research, and Strategic Entrepreneurship.