Jonathan Gray (Editor) Jonathan Gray is Hamel Family Distinguished Chair in Communication Arts, Professor of Media and Cultural Studies at the University of Wisconsin, Madison, and author and editor of numerous books, including Show Sold Separately: Promos, Spoilers, and Other Media Paratexts (2010), Fandom, Second Edition (2017), Keywords for Media Studies (2017), and Satire TV (2009), as well as Television Studies (with Amanda D. Lotz), and A Companion to Media Authorship (with Derek Johnson).Daphne Gershon (Editor) Daphne Gershon is Lecturer at Gonzaga University. She received her PhD from the Media and Cultural Studies program at the University of Wisconsin-Madison

"Reading Media brilliantly demonstrates the continued relevance of textual analysis as tool for understanding a vast array of contemporary cultural forms from film franchises and digital games to posters and TikTok. At once a guide to methods and a compelling set of critical essays, this book offers essential frameworks for media studies." - Lynn B Spigel, Northwestern University

Jonathan Gray (Editor) Jonathan Gray is Hamel Family Distinguished Chair in Communication Arts, Professor of Media and Cultural Studies at the University of Wisconsin, Madison, and author and editor of numerous books, including Show Sold Separately: Promos, Spoilers, and Other Media Paratexts (2010), Fandom, Second Edition (2017), Keywords for Media Studies (2017), and Satire TV (2009), as well as Television Studies (with Amanda D. Lotz), and A Companion to Media Authorship (with Derek Johnson).Daphne Gershon (Editor) Daphne Gershon is Lecturer at Gonzaga University. She received her PhD from the Media and Cultural Studies program at the University of Wisconsin-Madison

"Reading Media brilliantly demonstrates the continued relevance of textual analysis as tool for understanding a vast array of contemporary cultural forms from film franchises and digital games to posters and TikTok. At once a guide to methods and a compelling set of critical essays, this book offers essential frameworks for media studies." - Lynn B Spigel, Northwestern University

Jonathan Gray (Editor) Jonathan Gray is Hamel Family Distinguished Chair in Communication Arts, Professor of Media and Cultural Studies at the University of Wisconsin, Madison, and author and editor of numerous books, including Show Sold Separately: Promos, Spoilers, and Other Media Paratexts (2010), Fandom, Second Edition (2017), Keywords for Media Studies (2017), and Satire TV (2009), as well as Television Studies (with Amanda D. Lotz), and A Companion to Media Authorship (with Derek Johnson).Daphne Gershon (Editor) Daphne Gershon is Lecturer at Gonzaga University. She received her PhD from the Media and Cultural Studies program at the University of Wisconsin-Madison

"Reading Media brilliantly demonstrates the continued relevance of textual analysis as tool for understanding a vast array of contemporary cultural forms from film franchises and digital games to posters and TikTok. At once a guide to methods and a compelling set of critical essays, this book offers essential frameworks for media studies." - Lynn B Spigel, Northwestern University