The Author: Oliver Frör; 1998 Degree of a Diplom-Geoökologe, University of Bayreuth; 2000 M.A. in Economics, State University of New York at Albany, NY; 2000-2001 Consultant at the New York State Department of Economic Development; 2001 Adjunct faculty at Siena College in Loudonville, NY; since 2001 Scientific Assistant at the Department of Economics, especially Environmental Economics, Regulatory and Consumer Policy at the University of Hohenheim; 2007 Doctoral degree.

• Contents: Theory and practice of environmental valuation – Rationality in economics – Rationality problems in environmental valuation – Bounded rationality and cognitive psychology – Empirical instruments for analyzing bounded rationality in Contingent Valuation studies – An empirical example from Northern Thailand – Recommendations for CVM survey design.

The Author: Oliver Frör; 1998 Degree of a Diplom-Geoökologe, University of Bayreuth; 2000 M.A. in Economics, State University of New York at Albany, NY; 2000-2001 Consultant at the New York State Department of Economic Development; 2001 Adjunct faculty at Siena College in Loudonville, NY; since 2001 Scientific Assistant at the Department of Economics, especially Environmental Economics, Regulatory and Consumer Policy at the University of Hohenheim; 2007 Doctoral degree.

• Contents: Theory and practice of environmental valuation – Rationality in economics – Rationality problems in environmental valuation – Bounded rationality and cognitive psychology – Empirical instruments for analyzing bounded rationality in Contingent Valuation studies – An empirical example from Northern Thailand – Recommendations for CVM survey design.

The Author: Oliver Frör; 1998 Degree of a Diplom-Geoökologe, University of Bayreuth; 2000 M.A. in Economics, State University of New York at Albany, NY; 2000-2001 Consultant at the New York State Department of Economic Development; 2001 Adjunct faculty at Siena College in Loudonville, NY; since 2001 Scientific Assistant at the Department of Economics, especially Environmental Economics, Regulatory and Consumer Policy at the University of Hohenheim; 2007 Doctoral degree.

• Contents: Theory and practice of environmental valuation – Rationality in economics – Rationality problems in environmental valuation – Bounded rationality and cognitive psychology – Empirical instruments for analyzing bounded rationality in Contingent Valuation studies – An empirical example from Northern Thailand – Recommendations for CVM survey design.