Raising the Corporate Umbrella

Corporate Communications in the Twenty-First Century

Häftad, Engelska, 2001

AvPhilip J. Kitchen,Don E. Schultz,Philip J Kitchen,Don E Schultz

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Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation.

Produktinformation

Utgivningsdatum2001-01-01
Mått152 x 229 x 32 mm
Vikt666 g
FormatHäftad
SpråkEngelska
Antal sidor410
FörlagPalgrave Macmillan
ISBN9781349425327

Tillhör följande kategorier

PROFESSOR CEES B.M. VAN RIEL and GUIDO BERENS, Rotterdam School of Management, The NetherlandsJIM GARRITY Senior Vice President, Corporate Marketing, First Union Corporation, USAANDERS GRONSTEDT SwedenTOM HARRIS author of Marketing Public Relations, Prentice Hall, 1995JIM LUKASZEWSKI, author, lecturer, trainer, counsellor, and public speakerMARYLIN ROBERTS, University of Florida, USSHEKAR SWAMY President R.K. Swamy/BBDO, India DR. RICHARD VAREY Salford University, United Kingdom.PROFESSOR TED ZORN, Chair of Management Communication, Waikato University, New Zealand

Raising the Corporate Umbrella: The 21st Century Need Talking Heads: CEO as Spokesperson Organisational Learning: Interaction Between Marketing, Public Relations, and Management Balancing Corporate Branding Policies in Multibusiness Companies. The Role of Integrated Communication and Integrated Marketing Communication Corporate Branding and Advertising Spanning the Global Environment Marketing Public Relations Crisis Communication Management: Protecting and Enhancing Corporate Reputation and Identity Takeover/Merger: The Jaws Mentality Visioning and Intellectual Capital Corporate and Marketing Communications: Interaction + Integration = Synergy