Häftad, Engelska, 2001

Raising the Corporate Umbrella

Corporate Communications in the Twenty-First Century

Av Philip J. Kitchen, Don E. Schultz

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Beskrivning

Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.

Produktinformation

Utgivningsdatum: 2001-01-01
Mått: 152 x 229 x 32 mm
Vikt: 666 g
Format: Häftad
Språk: Engelska
Antal sidor: 410
Förlag: Palgrave Macmillan
ISBN: 9781349425327

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Mer information

PROFESSOR CEES B.M. VAN RIEL and GUIDO BERENS, Rotterdam School of Management, The NetherlandsJIM GARRITY Senior Vice President, Corporate Marketing, First Union Corporation, USAANDERS GRONSTEDT SwedenTOM HARRIS author of Marketing Public Relations, Prentice Hall, 1995JIM LUKASZEWSKI, author, lecturer, trainer, counsellor, and public speakerMARYLIN ROBERTS, University of Florida, USSHEKAR SWAMY President R.K. Swamy/BBDO, India DR. RICHARD VAREY Salford University, United Kingdom.PROFESSOR TED ZORN, Chair of Management Communication, Waikato University, New Zealand

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