Raising the Corporate Umbrella 1
bokomslag Raising the Corporate Umbrella
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Raising the Corporate Umbrella

Philip J Kitchen • Don E Schultz • Philip J Kitchen Professor • Philip J Kitchen • Don E Schultz

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  • 410 sidor
  • 2001
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
  • Författare: Philip J Kitchen, Don E Schultz, Philip J Kitchen Professor, Philip J Kitchen, Don E Schultz
  • Format: Inbunden
  • ISBN: 9780333926390
  • Språk: Engelska
  • Antal sidor: 410
  • Utgivningsdatum: 2001-09-04
  • Förlag: Palgrave Macmillan

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