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Raising the Corporate Umbrella

Corporate Communications in the Twenty-First Century

Inbunden, Engelska, 2001

AvPhilip J. Kitchen,Don E. Schultz,Professor Kitchen, Philip J.,Philip J Kitchen,Don E Schultz

719 kr

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Corporate communications are now hugely important in the success of companies and organizations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyze corporate communications strategies and provide clear practical guidelines for successful implementation. This book should be of interest to anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organizations.

Produktinformation

  • Utgivningsdatum2001-09-04
  • Mått152 x 229 x 28 mm
  • Vikt767 g
  • FormatInbunden
  • SpråkEngelska
  • Antal sidor410
  • Upplaga2001
  • FörlagPalgrave Macmillan
  • ISBN9780333926390

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