“The story of the International Gay Rodeo Association is particularly fascinating as it evolved from an athletic association to an activist community. The testimonials of cowboys and cowgirls add to the humanity of the story. . . . This is quite obviously a gender, Western, and cultural history. But this is also a history of sports in America and how it shaped American mainstream life.”-Sunu Kodumthara, professor of history at Southwestern Oklahoma State University “To date, there has not been a formal history of gay rodeo or a work that contextualizes gay rodeo within the gay liberation movement. . . . [Rainbow Cattle Co.] will be valuable to those interested in teaching gender, sport, and the American West.”-Leisl Carr Childers, author of The Size of the Risk: Histories of Multiple Use in the Great Basin