'...Farrington et al. have amassed a broad collection of pertinent and insightful case studies. With a practitioner amongst their number, the authors have accessed sources from within sport and sports journalism that are often lacking from studies of this sort, particularly in the case of journalists. The authors (generally) criticize not individual writers but look to highlight trends in coverage and assess their likely causes/contexts and implications...Taking all of this into account, then, this is a book that journalists (both budding and more established) as well as media researchers can get a good deal out of.'Georgina Turner, European Journal of Communication