Race on Screen

Nyhet

Audience Racism in Twentieth-Century Britain

Häftad, Engelska, 2026

AvChristine Grandy

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What did audiences want when it came to 'race' on screen in twentieth-century Britain? This was the question that drove producers and makers of film and television as they competed for viewers, and organisations such as the BBC and ITV developed a new field of 'audience research' to address it. Christine Grandy examines how film and television producers, censors and researchers sought to locate audience preferences when it came to presentations of 'race'. Through empire films, home movies and television classics such as Love Thy Neighbour and The Cosby Show, this study explores what was at stake for white British audiences as they consumed material featuring problematic and positive presentations of Black and south Asian people. Race on Screen further uncovers the efforts of Black and south Asian audiences to draw attention to their own roles as overlooked audiences and to name film and television content as racist.

Produktinformation

Utgivningsdatum2026-02-19
Mått152 x 229 x 16 mm
Vikt443 g
FormatHäftad
SpråkEngelska
SerieModern British Histories
Antal sidor304
FörlagCambridge University Press
ISBN9781009650939

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List of figures; Acknowledgements; Introduction: the historian, critical race theory, and audience racism in twentieth-century Britain; 1. Discovering the audience: anxieties and expertise; 2. Audience wants: film and the pleasures of racism, 1900–1945; 3. 'Expressing their own point of view': audience research on 'race' at the BBC, 1950–1968; 4. 'A traditional form of entertainment': blacking up on post-war screens and colour-blind audiences; 5. 'Too touchy': black audiences and the racialised every day in the black press; 6. 'A sneaking feeling': Institutional silences, racism, and audience research at the BBC and ITV in the 1970s; 7. 'Black magic': racially comfortable viewing and black sitcoms in the 1980s and 1990s; Conclusion of the time; Select Bibliography; Index.