"I love this book. Alongside the justified, simmering rage concerning racism, there is careful and elegant analysis of the production systems behind the media's promotion and manifestations of racial inequality. This is a major contribution not only to media studies, but also to understandings of race and ethnicity in contemporary culture and society."David Hesmondhalgh, University of Leeds"In this carefully researched volume, Anamik Saha carves out an original and compelling approach for studying how the cultural industries shape the politics of race today, and how those industries need to change to allow more equitable societies to emerge. This book is required reading for every citizen, student, activist and scholar with a commitment to race and social justice."Timothy Havens, The University of Iowa