MIA BAY is a professor of history and co-director of the Rutgers Center for Race and Ethnicity at Rutgers University. She is the author of The White Image in the Black Mind: African-American Ideas About White People 1830–1925.  ANN FABIAN is a distinguished professor of history and co-director of the Rutgers Center for Race and Ethnicity at Rutgers University. She is the author of The Skull Collectors: Race, Science, and America’s Unburied Dead.

• ContentsIntroductionPart I: Race, Place and Retail SpacesChapter 1: Traveling Black /Buying Black:  Retail and Roadside Accommodations during the Segregation Era Chapter 2: Retail Messages in the Ghetto Belt Chapter 3: The Other Migrants: Mexican Shoppers in American Borderlands Chapter 4: Southern Retail Campaigns and the Struggle for Black Economic Freedom in the 1950s and 1960s Chapter 5: Servicing a Racial Regime: Gender, Race and the Public Space of Department Stores in Baltimore, Maryland, and Johannesburg, South Africa, 1940-1970 Part II: Race, Retail and Communities Chapter 6: Athabascan Village Stores: Subsistence Shopping in Interior Alaska in the 1940s Chapter 7: Deghettozing Chinatown: Race and Space in Postwar America Chapter 8: Marketing Identity, Negotiating Boundaries: Ethnic Entrepreneurship in Paterson, New Jersey’s Narghile Lounges Chapter 9: The Changing Politics of Latino Consumption: Debates in Downtown Santa Ana’s New Urbanist and Creative City Revitalization Chapter 10: The Spatial Politics of Black Business Closure in Central Brooklyn Part III: The Inner Landscapes of Racialized Consumption Chapter 11: Selling Voodoo in Migration Metropolises Chapter 12: A Fantasy in Fashion: Luxury Dressing and African American Lifestyle Magazines in the 1980s Chapter 13: Racial Discrimination in Retail Settings: A Liberation Psychology Perspective Chapter 14: Does the Retail Environment Affect Mental Health?: Satisfaction with Neighborhood Retail and Social Well Being among African Americans in New York City Notes on Contributors

"This is the most important book on race and consumerism in many years." - Kathy M. Newman (author of Radio Active: Advertising and Consumer Activism, 1935-1947) "Providing effective analyses of how ethnicity affects people's experience as consumers as well as citizens, this cohesive collection will have a broad audience … Highly recommended." (CHOICE) "A fine resource for scholars and students alike, one that moves the field of consumer culture studies forward by enriching what we know and suggesting how much research - and much advocacy - still lie ahead." (The Journal of American History) "Definitively establishes the importance of retail as a site where racial and ethnic identities are formed, negotiated, policed, or contested … Race and Retail is an excellent collection, one whose rich content amply rewards careful reading." (Register of the Kentucky Historical Society) "This is the most important book on race and consumerism in many years." - Kathy M. Newman (author of Radio Active: Advertising and Consumer Activism, 1935-1947) "Providing effective analyses of how ethnicity affects people's experience as consumers as well as citizens, this cohesive collection will have a broad audience … Highly recommended." (CHOICE) "A fine resource for scholars and students alike, one that moves the field of consumer culture studies forward by enriching what we know and suggesting how much research - and much advocacy - still lie ahead." (The Journal of American History) "Definitively establishes the importance of retail as a site where racial and ethnic identities are formed, negotiated, policed, or contested … Race and Retail is an excellent collection, one whose rich content amply rewards careful reading." (Register of the Kentucky Historical Society)

MIA BAY is a professor of history and co-director of the Rutgers Center for Race and Ethnicity at Rutgers University. She is the author of The White Image in the Black Mind: African-American Ideas About White People 1830–1925.  ANN FABIAN is a distinguished professor of history and co-director of the Rutgers Center for Race and Ethnicity at Rutgers University. She is the author of The Skull Collectors: Race, Science, and America’s Unburied Dead.

• ContentsIntroductionPart I: Race, Place and Retail SpacesChapter 1: Traveling Black /Buying Black:  Retail and Roadside Accommodations during the Segregation Era Chapter 2: Retail Messages in the Ghetto Belt Chapter 3: The Other Migrants: Mexican Shoppers in American Borderlands Chapter 4: Southern Retail Campaigns and the Struggle for Black Economic Freedom in the 1950s and 1960s Chapter 5: Servicing a Racial Regime: Gender, Race and the Public Space of Department Stores in Baltimore, Maryland, and Johannesburg, South Africa, 1940-1970 Part II: Race, Retail and Communities Chapter 6: Athabascan Village Stores: Subsistence Shopping in Interior Alaska in the 1940s Chapter 7: Deghettozing Chinatown: Race and Space in Postwar America Chapter 8: Marketing Identity, Negotiating Boundaries: Ethnic Entrepreneurship in Paterson, New Jersey’s Narghile Lounges Chapter 9: The Changing Politics of Latino Consumption: Debates in Downtown Santa Ana’s New Urbanist and Creative City Revitalization Chapter 10: The Spatial Politics of Black Business Closure in Central Brooklyn Part III: The Inner Landscapes of Racialized Consumption Chapter 11: Selling Voodoo in Migration Metropolises Chapter 12: A Fantasy in Fashion: Luxury Dressing and African American Lifestyle Magazines in the 1980s Chapter 13: Racial Discrimination in Retail Settings: A Liberation Psychology Perspective Chapter 14: Does the Retail Environment Affect Mental Health?: Satisfaction with Neighborhood Retail and Social Well Being among African Americans in New York City Notes on Contributors

"This is the most important book on race and consumerism in many years." - Kathy M. Newman (author of Radio Active: Advertising and Consumer Activism, 1935-1947) "Providing effective analyses of how ethnicity affects people's experience as consumers as well as citizens, this cohesive collection will have a broad audience … Highly recommended." (CHOICE) "A fine resource for scholars and students alike, one that moves the field of consumer culture studies forward by enriching what we know and suggesting how much research - and much advocacy - still lie ahead." (The Journal of American History) "Definitively establishes the importance of retail as a site where racial and ethnic identities are formed, negotiated, policed, or contested … Race and Retail is an excellent collection, one whose rich content amply rewards careful reading." (Register of the Kentucky Historical Society) "This is the most important book on race and consumerism in many years." - Kathy M. Newman (author of Radio Active: Advertising and Consumer Activism, 1935-1947) "Providing effective analyses of how ethnicity affects people's experience as consumers as well as citizens, this cohesive collection will have a broad audience … Highly recommended." (CHOICE) "A fine resource for scholars and students alike, one that moves the field of consumer culture studies forward by enriching what we know and suggesting how much research - and much advocacy - still lie ahead." (The Journal of American History) "Definitively establishes the importance of retail as a site where racial and ethnic identities are formed, negotiated, policed, or contested … Race and Retail is an excellent collection, one whose rich content amply rewards careful reading." (Register of the Kentucky Historical Society)

MIA BAY is a professor of history and co-director of the Rutgers Center for Race and Ethnicity at Rutgers University. She is the author of The White Image in the Black Mind: African-American Ideas About White People 1830–1925.  ANN FABIAN is a distinguished professor of history and co-director of the Rutgers Center for Race and Ethnicity at Rutgers University. She is the author of The Skull Collectors: Race, Science, and America’s Unburied Dead.

• ContentsIntroductionPart I: Race, Place and Retail SpacesChapter 1: Traveling Black /Buying Black:  Retail and Roadside Accommodations during the Segregation Era Chapter 2: Retail Messages in the Ghetto Belt Chapter 3: The Other Migrants: Mexican Shoppers in American Borderlands Chapter 4: Southern Retail Campaigns and the Struggle for Black Economic Freedom in the 1950s and 1960s Chapter 5: Servicing a Racial Regime: Gender, Race and the Public Space of Department Stores in Baltimore, Maryland, and Johannesburg, South Africa, 1940-1970 Part II: Race, Retail and Communities Chapter 6: Athabascan Village Stores: Subsistence Shopping in Interior Alaska in the 1940s Chapter 7: Deghettozing Chinatown: Race and Space in Postwar America Chapter 8: Marketing Identity, Negotiating Boundaries: Ethnic Entrepreneurship in Paterson, New Jersey’s Narghile Lounges Chapter 9: The Changing Politics of Latino Consumption: Debates in Downtown Santa Ana’s New Urbanist and Creative City Revitalization Chapter 10: The Spatial Politics of Black Business Closure in Central Brooklyn Part III: The Inner Landscapes of Racialized Consumption Chapter 11: Selling Voodoo in Migration Metropolises Chapter 12: A Fantasy in Fashion: Luxury Dressing and African American Lifestyle Magazines in the 1980s Chapter 13: Racial Discrimination in Retail Settings: A Liberation Psychology Perspective Chapter 14: Does the Retail Environment Affect Mental Health?: Satisfaction with Neighborhood Retail and Social Well Being among African Americans in New York City Notes on Contributors

"This is the most important book on race and consumerism in many years." - Kathy M. Newman (author of Radio Active: Advertising and Consumer Activism, 1935-1947) "Providing effective analyses of how ethnicity affects people's experience as consumers as well as citizens, this cohesive collection will have a broad audience … Highly recommended." (CHOICE) "A fine resource for scholars and students alike, one that moves the field of consumer culture studies forward by enriching what we know and suggesting how much research - and much advocacy - still lie ahead." (The Journal of American History) "Definitively establishes the importance of retail as a site where racial and ethnic identities are formed, negotiated, policed, or contested … Race and Retail is an excellent collection, one whose rich content amply rewards careful reading." (Register of the Kentucky Historical Society) "This is the most important book on race and consumerism in many years." - Kathy M. Newman (author of Radio Active: Advertising and Consumer Activism, 1935-1947) "Providing effective analyses of how ethnicity affects people's experience as consumers as well as citizens, this cohesive collection will have a broad audience … Highly recommended." (CHOICE) "A fine resource for scholars and students alike, one that moves the field of consumer culture studies forward by enriching what we know and suggesting how much research - and much advocacy - still lie ahead." (The Journal of American History) "Definitively establishes the importance of retail as a site where racial and ethnic identities are formed, negotiated, policed, or contested … Race and Retail is an excellent collection, one whose rich content amply rewards careful reading." (Register of the Kentucky Historical Society)